The Role and Nature of English Usage in Bangladeshi Advertisements: Trends and Linguistic Traits

This article probes into the use of English language in advertisements in Bangladeshi media. The use of English language in advertisement is one of the most popular strategies around the world. This may be related to a large marketing strategy as English is considered as a global language. This study investigates both print advertisement and electronic advertisement. This paper also explores how the use of English in advertisement helps to attract international business. It has been observed that the use of English words in advertisement may change the overall effectiveness. The impact of using English is much more effective in a non-English advertisement and it draws the attention to the non-English speaking people. Furthermore, when English is used in the advertisement especially in the non-English speaking country like Bangladesh, its brand value increases a lot and the perception of people towards the product changes immensely. Consequently, people get fascinated by the product and try to buy it.
Banner or print advertisements use English slogans in their posters so that they attract the people. Using English in the advertisement has an important role. Print advertisements try to use eye-catching pictures with English slogans which attract people from all walks of life. However, nowadays, Bangladesh is selling their products internationally. It becomes possible because they are now using English language in their advertisements. Moreover, the advertisement companies consider these results when they use English in non-English advertising to standardize their products in international marketing strategies.

English Usage, Bangladeshi Advertisements, Linguistic Traits, Code-mixing and Code-switching

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