Enhancing Students’ Entrepreneurial Behavior Through Social Support and Entrepreneurship Learning: The Mediating Role of Proactive Attitude

Thisl study aimsl to analyzel the influence lof social support and lentrepreneurial learning on students' entrepreneuriall behavior with proactive attitudes las an intervening variable. The study used a quantitative approach with a survey method conducted on students of the Faculty of Economics and Business of Universitas Negeri Makassar. Data collection was carried out by distributing questionnaires to 346 respondents who were determined using a proportional random sampling technique. The data obtained were analyzed using the Structural Equation Modeling method based on Partial Least Square (SEM-PLS). The results showed that social support and entrepreneurial learning had a positive and significant effect on students' proactive attitudes. Furthermore, proactive attitudes were proven to have a positive and significant effect on students' entrepreneurial behavior. In addition, social support and entrepreneurial learning also had a positive and significant effect on entrepreneurial behavior, both directly and indirectly through proactive attitudes as an intervening variable. These findings confirm that strengthening social support and implementing effective entrepreneurial learning, accompanied by the development of proactive attitudes, are crucial factors in shaping and improving students' entrepreneurial behavior in the higher education environment.

Social Support, Entrepreneurship Learning, Proactive Attitude, Entrepreneurial Behavior.

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