Development and Implementation of Artificial Intelligence (AI)-Based Animated Videos to Enhance Students’ Knowledge in the Malay Literature Subject for form Three

The implementation of Malay Language KOMSAS teaching remains largely conventional, less interactive, and insufficiently engaging for students. As a result, previous studies have shown that many students experience difficulties understanding literary content, often perceive literature lessons as uninteresting, and are exposed to limited integration of digital technology in the teaching and learning process. This study aims to develop, implement, and evaluate an artificial intelligence (AI)-based animated video to enhance knowledge of the novel literary in the Malay Language KOMSAS component of secondary school students by employing Mayer’s Cognitive Theory of Multimedia Learning, the ASSURE Instructional Design Model, and the mastery learning strategy. The study employed a Design and Development Research (DDR) approach, using questionnaires, pre-tests and post-tests, and expert validation to collect data, involving 31 Form Three students and 2 Malay Language expert teachers. The findings indicated that the AI-based animated video demonstrates a high level of usability and is well received by students in terms of their comprehension, interest, and learning experience. Following the application of multimedia learning principles employed in the development of the AI-based video, the results also showed that the AI video has helped students to understand the synopsis, theme, and issues of the novel through the integration of visual and audio elements. The study also showed that there is a significant improvement in students’ knowledge of the literary aspects of the novel within the Malay Language KOMSAS component, after the implementation of the AI-based video. The study suggested that the used of AI-based animated videos have a strong potential to improve the Malay Language literature teaching and learning. The study further implicated that trainings on recent applications and tools necessary to help teachers develop their own AI-based video must be given to the teachers at regular intervals as a way to support the implementation of digital pedagogy in language education particularly in the Malay Language education.

Artificial Intelligence (AI), AI-Based Animated Video, Malay Literature, KOMSAS, ASSURE Model

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