PROBIZ: Multimedia E-learning for SPM Students using Gagne’s Nine Events Theory

The ProBIZ e-learning courseware was designed to transform the learning experience of SPM students in Business Studies by addressing common challenges such as lack of focus, difficulty in understanding business functions, and poor retention of past lessons. This project identifies the requirements for multimedia applications in the Business Organization subject (Chapter 4), develops an interactive courseware tailored to these needs, and evaluates its usability. Guided by the ADDIE instructional design model and Gagne’s Nine Events theory, the courseware integrates text, images, videos, animations, and interactive activities to enhance engagement and knowledge retention. Gagne’s instructional events such as gaining attention, informing learners of objectives, stimulating recall, presenting content, providing guidance, eliciting performance, giving feedback, assessing performance, and enhancing retention and transfer are embedded within the courseware to ensure a structured and effective learning experience. The development process included planning, requirement analysis, design, implementation, testing, and documentation. Usability was assessed by three experts in multimedia and e-learning development, focusing on functionality, content accuracy, and design quality. Findings confirmed that the courseware aligned with Gagne’s framework, though refinements were suggested to improve feedback for students. Overall, ProBIZ demonstrates the potential of multimedia-based e-learning to support active learning and improve comprehension of business functions. Future enhancements include expanding question banks, broadening topic coverage, and improving navigation and interactivity to further optimize the learning experience.

E-learning, SPM, ADDIE Model

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