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Showing results 1 to 15 of 15 articles

Social Media Influencer Attributes’ Impact on Generation Z Filipino Consumers’ Perceived Parasocial Relationships and Purchasing Behavior

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The Influence of Product Innovation, Culturally Branding, Customer Satisfaction, Digital Marketing and Strategic Partnerships Toward Entrepreneurial Strategies (Case Study: Food MSME)

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A Study on Direct Agricultural Market (Uzhavar Sandhai) in Lawspet, Puducherry

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Enhancing Social Impact: A Study of Social Marketing in India

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Influence of Social Media Marketing on Consumer Buying Behavior in Cotabato City

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Impact of Social Media Marketing on Customers Purchase Decision of Selected Online Super Stores in Lagos, Nigeria

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Marketing Strategy Transformation of Micro-Small and Medium Enterprises in Bangsamoro Autonomous Region in Muslim Mindanao: A Convergent Design

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Implementation of the Rebranding Stages of Taman Ismail Marzuki Becoming an Urban Theater Using the Race Model

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Digital Marketing Communication Strategy in the Anambas Marine Tourism Publication Process (Implementation of Advertising Through Instagram Social Media)

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Developing Marketing Strategies Through Social Media Platforms: An Analysis of Social Media’s Impact on Consumer Behavior

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The Effect of Product Diversity, Price, Service Quality, and Location on Repurchase Intention Mediated by Pharmacy Customer Satisfaction

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The Impact of Digital Marketing on Small and Medium Enterprises (SMEs) in Bangladesh

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Determination of Product Marketing Strategy on Gen Z Loyalty to Tophat Cafe

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Service Quality and Brand Switching Behaviour of Flour Users in Federal Capital Territory, Nigeria.

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The Bridge To Acceptance: Investigating Consumer Perceptions of Virtual Bankers

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