Business Strategy on Creative Industry – A Case Study of Nous ID Studio

International Journal of Research and Scientific Innovation (IJRSI) | Volume VIII, Issue II, February 2021 | ISSN 2321–2705

Business Strategy on Creative Industry – A Case Study of Nous ID Studio

Herman Sah Putra Siregar*, Dwipraptono Agus Harjito
Department of Business and Economics, Universitas Islam Indonesia
*Corresponding author

Abstract- Creative Industry is a form of industry that utilizes and modifies innovative resources. Currently, business competition is getting higher so that entrepreneurs are required to explore more business opportunities in the creative industry to attract consumers’ attention. The creative industry is a differentiator from the many similar products found in the business world. The reason is, the products it produces are the result of creativity that creates uniqueness and product innovation.
The results of this study reveal that the right strategy is needed in making a business in a digital-based creative world to guarantee the excellence of a company.
Therefore, companies are required to make a suitability plan with core products and complimentary services following the company’s capabilities and customer needs to create a competitive advantage.

Keywords: Animation, Business Strategy, Creative Industry.

I. INTRODUCTION

The development of the animation industry is currently growing rapidly where it is not only in demand by children but up to all ages. Its use can also be used for various purposes, be it advertising, design, games, and others depending on how to communicate the message.
Animated content can also be used to meet various needs, including the practice of using animation to present concepts in an organization, or the use of animated content as a media for promotion and advertising, even animated content can also be used to help the teaching and learning process at schools and universities. According to (Rachmawatie et al., 2016), the animation industry experienced an average growth increase of 12% per year from the US $ 74 billion in 2005 to US $ 170 billion or around Rp 2,021 trillion in 2013, and the animation industry valuation growth trend this is still adding up to this day
The growth in the valuation of the animation industry is strongly influenced by the increased interest from users and stakeholders who see animation as a breakthrough to convey information in the digital era. This can be proven by the number of well -brands known that repeatedly use animation as their promotional media through television and social media on the internet.

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