Effect of Retention Strategies on Employee Performance in Selected Pharmaceutical Firms in South East Nigeria

The study examined effect of retention strategies on employee performance in selected Pharmaceutical firms in South East Nigeria. Specifically, the study sought to: examine the effect of employee recognition on employee job satisfaction of Pharmaceutical firms and ascertain the effect of flexible working arrangement on employee service delivery of Pharmaceutical firms. Research design was descriptive survey research. The population of this study covered 11 registered Pharmaceutical companies in South-East Nigeria with 2,455 total numbers of staff (Manufacturer Association of Nigeria, 2023). The study adopted the Freund and Williams’s sampling technique to get sample size of 362 respondents. The study used structured questionnaire to obtain data. The selected pharmaceutical firms for the study were Nemel Pharmaceutical Company Ltd, Pauco Pharmaceutical Company Ltd, A.C, Drug Pharmaceutical Company Ltd, Orange Drug Pharmaceutical Company Ltd and Juhel Nigeria Pharmaceutical Company Ltd. The research questions were answered using mean score and standard deviation. The hypotheses stated were tested with single regression. The empirical results showed that employee recognition has significant effect on employee job satisfaction of Pharmaceutical firms (t-statistic; 6.445; P-value; 0.000 < Sig-value; 0.05) and flexible working arrangement has significant effect on employee service delivery of Pharmaceutical firms. (t-statistic; 11.226; P-value; 0.000 < Sig-value; 0.05). The study concluded that retention strategies have positive and significant effect employee performance of Pharmaceutical firms in South East Nigeria. The study recommended that management of Pharmaceutical firms should be given to promotion opportunities and improvement in access to training and development programmes and job enlargement (increased responsibility) for deserving employees.

Retention Strategies; Employee Recognition

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