Effect of Managerial Accounting Information and Strategic Decision-Making on Competitive Advantage of Manufacturing Firms in the Techiman Municipality

This research study seeks to examine the influence of strategic management on business sustainability and competitive advantage in manufacturing organizations in Techiman Municipality. Specifically, the study will seek to investigate the degree of strategic management application and analyze its influence on both business sustainability and competitive advantage in manufacturing firms. The study will be focused on Ghana Nuts Limited, Fuji Oils limited, Olam Ghana Limited and Zatacon Constructs Aluminum Factory. The study used the Yamane (1967) formula at confidence interval of 95% to estimate the sample size needed for the study. Therefore, the study considered 200 respondents in its analysis. The study used both stratified and convenience sampling methods to generate its sample size. Primary data sources, mainly through questionnaires, were used for this study. Data analysis was done using mean analysis and regression analysis. Based on the result, the institution had a high degree of strategic analysis (M=4.011, SD=0.7618), moderate degree of strategic choice (M=3.797, SD=0.8229), and relatively low degree of strategic implementation (M=3.519, SD=1.0759). According to the findings, strategic management was found to be related to business sustainability at a highly significant level of 71.2%. Strategic analysis and strategic implementation played a highly significant role in achieving sustainability, although strategic choice had a positive, albeit a weakly significant, effect on sustainability. Similarly, strategic management had a moderate effect on achieving competitive advantage, contributing to 48.5% of the variance. Within the dimensions, strategic implementation (B = 0.304, p < 0.01) was found to have the highest influence, with strategic analysis (B = 0.323, p < 0.05) following thereafter, while strategic choice (B = 0.134, p < 0.05) had a moderately significant influence. Consequently, manufacturers in the Techiman Municipality need to focus on investing in programs to develop strategic leadership skills, which will have a great impact on business sustainability and competitive advantage.

Managerial Accounting , Information and Strategic Decision, Manufacturing

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