The Level of Mastery of Barista Skills and Quality Coffee Service in Rated Restaurants in Nairobi City County Kenya
Authors
Lecturer Department of Hospitality Management & Tourism Kiririri Women University of Science and Technology (Kenya)
Lecturer, Department of Hospitality & Tourism, P C Kinyanjui Technical Training Institute (Kenya)
Lecturer, Department of Business, P C Kinyanjui Technical Training Institute (Kenya)
Article Information
DOI: 10.47772/IJRISS.2025.91200266
Subject Category: Tourism & Hospitality
Volume/Issue: 9/12 | Page No: 3458-3472
Publication Timeline
Submitted: 2025-12-24
Accepted: 2025-12-30
Published: 2026-01-15
Abstract
The rapid growth of specialty coffee culture in Nairobi City County has elevated coffee service as a key determinant of restaurant competitiveness, positioning baristas as skilled professionals whose technical and interpersonal competencies directly influence customer satisfaction, repeat patronage, and overall business performance. This study examined the level of mastery of barista skills—namely technical proficiency, operational efficiency, presentation skills, and customer interaction—and their influence on the quality of coffee service in rated restaurants. Although formal barista training programs and investments in modern coffee equipment have increased, limited empirical evidence exists on whether skill mastery leads to measurable improvements in service outcomes within the Kenyan context. Consequently, the study tested the null hypothesis that there is no significant relationship between barista skill mastery and quality coffee service. A quantitative cross-sectional research design was adopted, targeting a sample of 120 baristas drawn from rated restaurants in Nairobi City County. Data were collected using structured questionnaires and observational checklists to capture both self-reported competencies and objectively assessed indicators of service quality. Descriptive analysis revealed high levels of skill mastery, with mean scores of 4.15 for technical skills, 3.92 for operational efficiency, 4.05 for presentation skills, and 4.20 for customer interaction. Quality of coffee service was also rated highly across key dimensions, including beverage consistency, temperature control, presentation, customer satisfaction, and repeat patronage, yielding an overall mean score of 4.08. Pearson correlation analysis demonstrated strong positive relationships between all dimensions of barista skill mastery and quality coffee service, with customer interaction exhibiting the strongest association (r = 0.75, p < 0.001). Further, multiple regression analysis indicated that barista skills collectively accounted for 68% of the variance in service quality (R² = 0.68, F = 61.25, p < 0.001). These findings led to the rejection of the null hypothesis, confirming that technical, operational, presentation, and interpersonal competencies significantly enhance the quality of coffee service. Additionally, moderating factors such as restaurant rating, equipment availability, and barista experience influenced the strength of these relationships. The study concludes that barista skill mastery is a critical determinant of coffee service excellence in rated restaurants. It recommends that restaurant managers and training institutions invest in structured, hands-on training programs, continuous performance monitoring, regular skills assessment, and modern coffee equipment, while placing greater emphasis on strengthening customer interaction competencies to sustain service quality and competitive advantage. Future research should examine longitudinal changes in barista skill development, compare skill mastery across different regions, assess the impact of emerging technologies on barista roles, and explore customer perceptions of barista professionalism. Further studies should also investigate how workplace culture, compensation, and career progression influence barista motivation, skill retention, and service performance.
Keywords
Barista skills, service quality
Downloads
References
1. Becker, G. S. (1993). Human capital: A theoretical and empirical analysis, with special reference to education (3rd ed.). University of Chicago Press. [Google Scholar] [Crossref]
2. Bressani, F. (2021). The impact of barista skills on coffee service quality: A global perspective. International Journal of Hospitality Management, 94, 102868. [Google Scholar] [Crossref]
3. Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Sage Publications. [Google Scholar] [Crossref]
4. Dreyfus, H. L., & Dreyfus, S. E. (1986). Mind over machine: The power of human intuition and expertise in the era of the computer. Free Press. [Google Scholar] [Crossref]
5. Dreyfus, H. L., & Dreyfus, S. E. (1986). Mind over machine: The power of human intuition and expertise in the era of the computer. Free Press [Google Scholar] [Crossref]
6. Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1–4. [Google Scholar] [Crossref]
7. Field, A. (2018). Discovering statistics using IBM SPSS statistics (5th ed.). Sage Publications. [Google Scholar] [Crossref]
8. Gliem, J. A., & Gliem, R. R. (2003). Calculating, interpreting, and reporting Cronbach’s alpha reliability coefficient for Likert-type scales. Midwest Research-to-Practice Conference in Adult, Continuing, and Community Education. [Google Scholar] [Crossref]
9. Gliem, J. A., & Gliem, R. R. (2003). Calculating, interpreting, and reporting Cronbach’s alpha reliability coefficient for Likert-type scales. Midwest Research-to-Practice Conference in Adult, Continuing, and Community Education. [Google Scholar] [Crossref]
10. Israel, M., & Hay, I. (2006). Research ethics for social scientists. Sage Publications. [Google Scholar] [Crossref]
11. Kamau, L., & Kagiri, S. (2020). Barista proficiency and customer satisfaction in Nairobi’s rated restaurants. African Journal of Hospitality and Tourism, 7(2), 45–60. [Google Scholar] [Crossref]
12. Kolb, D. A. (1984). Experiential learning: Experience as the source of learning and development. Prentice-Hall. Perspectives. Journal of Hospitality and Tourism Research, 47(1), 112–130. [Google Scholar] [Crossref]
13. Mwangi, P. (2023). Evaluating coffee service performance in urban restaurants: Customer perspectives. Journal of Hospitality and Tourism Research, 47(1), 112–130. [Google Scholar] [Crossref]
14. Otieno, W., & Wanjiru, K. (2021). Barista training and service excellence: Evidence from Nairobi’s coffee shops. International Journal of Gastronomy and Food Science, 25, 100368. [Google Scholar] [Crossref]
15. Rinaldi, C. (2022). Operational efficiency and service quality in specialty coffee shops. Journal of Service Management, 33(4), 589–607. [Google Scholar] [Crossref]
16. SCA. (2023). Specialty coffee industry report 2023. Specialty Coffee Association. [Google Scholar] [Crossref]
17. Speziale, R., & Perotti, S. (2020). Barista skills and service excellence in coffee shops. Journal [Google Scholar] [Crossref]
18. Wilson, A., & Lee, M. (2021). The role of barista mastery in the customer experience of specialty coffee. International Journal of Contemporary Hospitality Management, 33(7), 2451–2469. [Google Scholar] [Crossref]
Metrics
Views & Downloads
Similar Articles
- A Bibliometric Analysis of Scopus Literature (1987–2024) On Smart Technologies in Hospitality: From Artificial Intelligence to Augmented Reality.
- Gendered Food Environments: Differences in Food Availability and Perceptions Among Malaysian University Students
- Hospitality Inclusive Internship System (HIIS): An Innovative Internship Matching Platform for Person with Disabilities (PWD) Students
- Cultural Preservation Practices of Selected Cultural Sites, Province of Bohol
- ChatGPT and the Future of Travel: Exploring Trust and Adoption of AI-Powered Personalized Recommendations