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The Role of Youth and Social Media in Indian Elections

The Role of Youth and Social Media in Indian Elections

Mr. Monojit Purkayastha

Deptt. of Political Science, Ramkrishna Nagar College Dt. Sribhumi, Assam

DOI: https://doi.org/10.51244/IJRSI.2025.120700062

Received: 11 July 2025; Accepted: 16 July 2025; Published: 01 August 2025

ABSTRACT

In the world’s largest democracy, India, the increasing involvement of youth and the explosive rise of social media platforms have significantly reshaped the electoral landscape. With over 65% of the population under the age of 35, the youth constitute a powerful electoral force. Their active participation, both as voters and opinion-makers, has changed how political narratives are formed, disseminated, and challenged. Simultaneously, social media platforms like Facebook, Twitter, Instagram, and YouTube have emerged as key arenas for political engagement, campaigning, and citizen awareness, often bypassing traditional media gatekeeping.

Historically, Indian youth were seen as passive participants in elections, more involved in protests and street politics than at the ballot box. However, this trend has changed, especially after 2014. The rise in first-time voters and their visibility in political discussions indicate a shift from political apathy to digital activism. Youth today are not only consuming political content but actively producing it—through blogs, Instagram reels, YouTube videos, and Twitter threads. This democratization of information empowers them to raise issues like employment, education, climate change, and gender justice—topics often sidelined in mainstream politics.

Social media has become a powerful mobilization tool, especially among urban and semi-urban youth. Political parties now craft youth-focused digital campaigns with hashtags, memes, influencer endorsements, and targeted advertisements. The 2019 general elections witnessed a digital battleground where both the ruling and opposition parties heavily invested in IT cells and online propaganda. Influencers, many of them young and politically aware, played a key role in shaping opinions and countering misinformation. Moreover, platforms like WhatsApp became critical in local-level mobilization, both for voter outreach and booth-level organization. However, the convergence of youth activism and social media is not without its challenges. The unregulated nature of digital spaces often leads to the spread of fake news, hate speech, and algorithm-driven political polarization. The susceptibility of young users to emotional content and echo chambers sometimes dilutes informed decision-making. There is also a digital divide that skews representation, as rural and less-privileged youth still lack access to high-speed internet and digital literacy. As a result, while social media amplifies youth voices, it does not always represent the diversity of India’s youth population uniformly.

Nevertheless, the positive implications of this new digital youth force are undeniable. Election Commission initiatives like #YouthVoteMatters and SVEEP (Systematic Voters’ Education and Electoral Participation) have collaborated with social media influencers to increase voter turnout. Online voter registration drives, fact-checking pages, and youth-led political podcasts are nurturing a more engaged, politically literate citizenry. Importantly, young voters are demanding accountability and transparency from their leaders in real-time, forcing a generational shift in Indian electoral politics.

Keywords: Youth participation, Indian elections, Social media influence, Digital campaigning, Political engagement, Online voter mobilization, Fake news and misinformation, Electoral democracy, Digital activism, First-time voters

INTRODUCTION

In the evolving narrative of Indian democracy, the convergence of two transformative forces—youth and social media—has begun to reshape the contours of political engagement. India’s youth, representing more than half of the country’s population, hold immense potential in influencing democratic outcomes. At the same time, the explosive growth of social media has given them unprecedented tools to express opinions, mobilize support, and challenge political narratives. This unique synergy is not only redefining election strategies but also deepening participatory democracy in the 21st century.

Unlike earlier generations, today’s youth are growing up in a hyper-connected world. They are not merely consumers of information; they are creators and curators of content. Whether it is a college student in Delhi sharing a political meme or a young activist in Assam using Instagram Live to highlight local issues, digital platforms have become the primary space for political expression and debate. This digitally driven awareness is transforming how young voters interact with political institutions. Many no longer wait for political leaders to approach them; instead, they initiate conversations, question policies, and expect real-time accountability.

Political parties have been quick to tap into this shift. Election campaigns have undergone a major transformation—from physical rallies and pamphlets to hashtags, trending topics, and viral videos. Youth-centric narratives are increasingly being woven into campaign messages to resonate with the aspirations of this digital generation. The 2019 general elections were a testament to this change, where political engagement on platforms like Twitter, Facebook, and Instagram reached record highs. Young influencers, YouTubers, and stand-up comedians often played a more significant role in shaping public opinion than traditional media outlets.

Yet, this transformation is not without its complexities. While social media empowers the youth, it also exposes them to misinformation, echo chambers, and politically motivated content. Algorithms tend to reinforce existing beliefs, reducing the space for diverse dialogue. Furthermore, the digital divide persists—many rural and marginalized youth remain excluded from this digital political revolution due to lack of access to technology and digital literacy. Hence, while social media democratizes political expression, it also raises concerns about inclusivity and informed participation.

Despite these challenges, the growing role of youth in electoral politics through digital media is a hopeful sign for Indian democracy. Initiatives like online voter registration, youth-led political podcasts, and influencer-driven voter awareness campaigns are gradually closing the gap between political processes and young citizens. The Election Commission’s outreach programs such as SVEEP (Systematic Voters’ Education and Electoral Participation) have also embraced digital tools to engage young voters more meaningfully.

Ultimately, the active participation of India’s youth via social media is not just a technological phenomenon—it is a democratic necessity. Their voices are challenging traditional political hierarchies, demanding transparency, and creating a new vocabulary of civic engagement. As India continues to navigate its democratic journey, the empowered, connected, and aware youth will remain central to shaping its electoral future.

Demographic Power: Youth in Indian Democracy

India’s youth are not just the future—they are the present architects of its democratic fabric. With a population of over 1.4 billion, India is home to the world’s largest youth demographic. According to the Ministry of Statistics (2023), over 50% of India’s population is below the age of 25, and around 65% is under 35. This demographic dividend offers a rare opportunity: to channel youthful energy into nation-building, governance, and political transformation. In the realm of democracy, this means a vast and powerful electorate that can shape policy priorities and influence electoral outcomes.

The growing political participation of young voters is evident in recent electoral trends. In the 2014 general elections, over 150 million voters were between 18 and 25 years old, a number that rose significantly in 2019, when approximately 84 million were first-time voters. While youth turnout was relatively low in previous decades, recent years have witnessed a rise in youth engagement, both online and offline. Notably, state elections in Delhi (2020), Kerala (2021), and Karnataka (2023) saw increased youth participation, with many young citizens actively debating, volunteering, and even contesting elections. This growing involvement reflects not just increased awareness but a shift from political indifference to digital and street-level activism.

Yet, this engagement is not uniform or without reason. The political expectations of Indian youth are shaped by urgent and personal concerns. Unlike older generations that may prioritize issues like national security or identity politics, today’s youth are more focused on education quality, job opportunities, gender equality, climate change, and social justice. The rising unemployment rate, especially among educated youth, is a persistent worry. As per the Centre for Monitoring Indian Economy (CMIE), youth unemployment in urban areas reached 17.5% in 2022, causing frustration and leading many to question existing governance structures.

Education also plays a dual role in shaping political awareness. First, it empowers youth with the tools of critical thinking and digital access, allowing them to question, analyse, and respond to political developments. Second, the quality and accessibility of education itself has become a central political demand. Many students have mobilised around issues such as exam delays, rising fees, and reservation policies, which directly impact their lives and futures.

Moreover, social issues like gender-based violence, mental health, LGBTQ+ rights, and environmental protection have found strong voices among India’s youth. These concerns are no longer confined to classroom debates; they’re part of larger political conversations on social media, in public protests, and even in election manifestos. The youth are demanding a politics that listens, responds, and evolves.

LGBTQ+ Rights:

In the vibrant landscape of Indian democracy, the intersection of youth engagement and social media activism has brought LGBTQ+ rights into the mainstream of electoral discourse. The abbreviation LGBTQ+ stands for Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, with the “+” symbol representing a spectrum of other gender and sexual identities such as intersex, asexual, and pansexual. Over the past decade, Indian youth have actively used platforms like Twitter, Instagram, and YouTube to advocate for LGBTQ+ inclusion in politics. Campaigns like #NoVotesWithoutRights and #QueerVotesMatter have become prominent during election seasons, pushing political parties to address gender identity, same-sex marriage, anti-discrimination laws, and transgender rights in their manifestos.

Young voters are no longer just casting ballots—they are now active participants shaping democratic narratives. Through digital debates, influencer-led awareness drives, and social media pressure, they are demanding accountability from political leaders. Youth-led collectives have even called for queer representation in candidate lists and policy reforms to ensure inclusive governance.

While online trolling and the digital divide remain challenges, the collective power of youth voices is undeniable. The LGBTQ+ rights movement in India is being strengthened by a generation that values equality, expression, and justice—and knows how to leverage technology to pursue them. This transformation signals a shift toward a more inclusive and participatory democracy, where previously marginalised identities are gaining visibility and voice—thanks to the synergy between youth and social media.

Evolution of Social Media in Indian Politics

The landscape of Indian politics has undergone a dramatic transformation in the past decade, thanks to the unprecedented rise of social media platforms. Once dominated by newspaper editorials and televised debates, political communication in India is now increasingly dictated by what trends on Facebook, what goes viral on Instagram, or what gets shared on WhatsApp groups. From being supplementary tools, these platforms have evolved into central spaces where elections are fought, narratives are crafted, and public opinion is influenced in real time.

The emergence of platforms like Facebook, Twitter (now X), Instagram, YouTube, and WhatsApp has altered the very fabric of political outreach. As smartphone penetration expanded—reaching even remote rural areas—these platforms became accessible to millions of new users. Political parties were quick to recognize this shift. Today, no major political campaign is complete without a parallel digital strategy that includes daily tweets, short-form videos, influencer collaborations, and even memes. YouTube is used for live rallies and message amplification, Instagram for youth outreach and visual content, and WhatsApp for grassroots mobilization.

Political campaigning in the digital era is no longer limited to manifesto releases or televised debates. Parties now use real-time data analytics to craft region-specific messages, micro-target potential voters, and measure sentiment shifts. Digital war rooms, managed by media consultants and social media managers, work around the clock to monitor opposition content, develop counter-narratives, and promote favorable hashtags. The 2014 and 2019 general elections clearly demonstrated how digital tools can amplify political messaging and shape electoral outcomes. Prime Minister NarendraModi’s campaigns, for instance, set new benchmarks in digital engagement, from hologram rallies to targeted WhatsApp messaging networks.

A significant factor behind the rise of digital influence is the role of Information Technology (IT) cells. These highly organized teams, run by major parties, control large volumes of content production and dissemination. They create infographics, short videos, tweet storms, and viral memes to shape perceptions, both positive and negative. They also engage in “trend management,” ensuring that their party or leader remains visible and relevant on social platforms. However, this also introduces a darker side—where content manipulation, misinformation, and hate speech can sometimes dominate discourse, compromising the integrity of democratic debate.

The shift from traditional media to social media narratives has also created a new kind of political engagement. Where once the public consumed political news through filtered journalistic lenses, now they engage directly with politicians, policies, and even rumors. This immediacy can be empowering but also chaotic. While social media has democratized access to political participation—giving voice to youth, activists, and marginalized groups—it has also eroded the space for verified, nuanced debate. Sound bites and hashtags often replace deep policy discussions.

Despite the challenges, the rise of social media has made Indian politics more accessible, dynamic, and participatory. For a country as diverse and populous as India, digital platforms offer a bridge between leaders and the masses, between promises and accountability. In this evolving narrative, political power increasingly depends not just on speeches, but on shares, likes, and retweets.

Synergy Between Youth and Social Media

The dynamic synergy between youth and social media has given rise to a new wave of political consciousness in India. No longer passive observers, today’s young Indians are digital natives who harness the power of the internet to express dissent, demand accountability, and drive political change. The convergence of youth energy with digital connectivity has not only democratized political participation but also redefined what it means to be a politically aware citizen in the 21st century.

Social media has become a powerful medium for political awareness and mobilization among young people. Platforms like Instagram, X (formerly Twitter), YouTube, and WhatsApp offer an informal yet impactful space where political discourse flourishes outside traditional channels. Through reels, stories, live streams, and trending hashtags, youth engage with complex political issues—sometimes unknowingly. Political content now appears in the form of short, engaging videos, satire, or opinion pieces by influencers, making politics more accessible to first-time voters and previously disinterested audiences. For many, the first exposure to debates on topics like the Citizenship Amendment Act (CAA) or farm laws came not through news channels but through viral content shared by friends or creators.

The role of influencers, memes, and digital trends cannot be overstated in shaping political opinions. Social media influencers—ranging from stand-up comedians and digital educators to youth journalists—play a crucial role in breaking down policy issues in relatable terms. Memes, once viewed as purely entertainment, have now become vehicles of political satire, critique, and commentary. A single viral post can ignite conversations nationwide, putting pressure on politicians to respond. Youth relate more to a witty, well-timed meme or a TikTok-style reel than to a 30-minute televised debate. In this way, social media is not just a tool for political communication—it’s a culture.

Digital activism, too, has taken root among the youth, driven by real-life issues that affect them directly. Climate change protests, demands for better employment opportunities, mental health advocacy, and gender equality movements have all found space to thrive online. Campaigns like Fridays for Future India, #StudentsProtest, and #SaveEducation have been led, supported, and amplified by young Indians. Whether it’s petitions circulated via Change.org or Twitter storms demanding justice in cases of violence or discrimination, the youth are not waiting for mainstream media—they’re building their own narratives and audiences.

Examples of youth-led political movements further underscore this shift. During the anti-CAA protests (2019–2020), student groups from universities like JamiaMilliaIslamia and Jawaharlal Nehru University (JNU) used social media to organize protests, share live updates, and counter misinformation. Similarly, the #FarmersProtest gained national and international traction largely through youth-led online mobilization. These movements show how young people, empowered by technology, are able to drive and sustain political conversations that demand action.

Students’ Protest

In the digital era, youth-led political engagement has taken a new form through social media—especially via student protests and education-based campaigns like SAVE Education. These movements reflect how students are no longer passive observers in democracy, but active participants shaping discourse, demanding reforms, and influencing electoral outcomes.

Student protests in India have historically played a vital role in challenging injustice, from the JP Movement in the 1970s to anti-fee hike and anti-privatisation agitations in recent decades. Today, these protests are amplified through social media. Platforms like Twitter, Instagram, and YouTube allow students to spread awareness, mobilise support, and highlight issues like delayed exam results, recruitment scams, fee inflation, and institutional bias. Social media campaigns such as #StudentsProtest, #CancelExams, and #JusticeForNEET have gone viral, reaching lakhs of youth across the country. These digital movements often evolve into election talking points, pressuring political parties to promise better education policies and youth welfare measures in their manifestos.

SAVE Education

SAVE stands for Students Against Victimisation in Educationa term used to describe a broad-based, student-led initiative that resists the commercialisation and neglect of public education. The SAVE campaign advocates for equitable, affordable, and inclusive education for all. It addresses key demands such as increased government funding, transparency in examinations and admissions, and mental health support on campuses. By branding their movement with a clear, memorable acronym like SAVE, students have given their cause a strong identity—making it easily recognisable and shareable online. These protests are not only anti-establishment but also constructive in shaping electoral narratives. Political parties are increasingly compelled to acknowledge student voices, especially with young voters forming a significant portion of India’s electorate. Thus, the synergy between students’ activism and social media is transforming the democratic process—where hashtags become headlines, and youth demands become political commitments.

Challenges and Criticisms

While the digital revolution has opened up new avenues for youth political engagement in India, it has also brought with it a series of complex challenges. The rapid rise of social media as a political tool has triggered misinformation, digital inequality, mental health concerns, and algorithmic manipulation, all of which require urgent attention. The same platforms that enable young people to participate more fully in democracy are also exposing them to dangers that could erode trust, distort facts, and divide society.

One of the most pressing concerns is the spread of misinformation and fake news. In a hyper-connected world where information travels at lightning speed, distinguishing truth from fabrication has become increasingly difficult. Political propaganda, often designed to appear as genuine news or citizen opinion, spreads widely through platforms like WhatsApp and Facebook. Young users, despite being tech-savvy, are not always equipped with the tools to verify claims or detect manipulated content. False narratives about political leaders, communal issues, or election outcomes can provoke unrest and polarize public sentiment. According to a 2023 report by the Internet Freedom Foundation, misinformation spikes notably during elections and policy debates, influencing voter behavior in potentially harmful ways (Internet Freedom Foundation, 2023).

Equally concerning is the digital divide, which limits access to political participation for large segments of India’s youth. While urban, educated youth are immersed in digital political discourse, millions in rural areas or economically disadvantaged communities remain disconnected due to lack of smartphones, poor internet connectivity, or limited digital literacy. This divide reinforces pre-existing inequalities and creates an information asymmetry—where one section of the population is politically empowered, and another remains largely voiceless. Bridging this gap is essential to making online political engagement truly democratic and inclusive.

Another subtle but serious impact is on mental health and political polarization among youth. Constant exposure to political conflict, hate speech, trolling, and aggressive content can lead to anxiety, stress, and even feelings of helplessness. Social media algorithms often push emotionally charged content, creating echo chambers where youth are repeatedly exposed to the same opinions, reinforcing bias and deepening divides. The “us vs. them” narrative becomes normalized, limiting space for nuanced debate and critical thinking. Moreover, online political discussions can quickly escalate into toxic arguments, discouraging healthy engagement.

Finally, the misuse of algorithms and manipulation of trends adds a layer of concern. Political parties and interest groups often game the algorithm by artificially boosting certain hashtags, videos, or posts to make them appear popular. This practice, sometimes supported by bots or paid followers, can skew public perception by elevating fringe or manufactured views. Young users may unknowingly participate in manipulated discourse, mistaking popularity for legitimacy.

Institutional and Government Initiatives

As the role of youth and social media in Indian elections becomes increasingly prominent, institutions and government bodies have stepped up with strategic initiatives to harness this potential while addressing its challenges. Recognizing the power of digital platforms to influence young voters, the Election Commission of India (ECI) and civil society organizations have launched innovative programs to promote political participation, ensure informed decision-making, and strengthen democratic values in the digital age.

One of the most impactful government-led initiatives is the Systematic Voters’ Education and Electoral Participation (SVEEP) program. Launched by the ECI, SVEEP focuses on educating and empowering voters, especially the youth, through targeted outreach using both traditional and digital channels. The campaign uses videos, interactive social media content, college outreach events, and influencer collaborations to connect with first-time voters. Hashtags like #YouthVoteMatters and #MyVoteMyRight have trended during election periods, successfully creating a sense of responsibility and excitement among young Indians. SVEEP also leverages platforms such as Instagram and YouTube to provide voting information in vernacular languages, making electoral education accessible and relatable.

Beyond government efforts, NGOs and civil society organizations have also played a vital role in promoting digital literacy and democratic engagement among youth. Organizations like Digital Empowerment Foundation, PRS Legislative Research, and Youth Ki Awaaz conduct workshops and campaigns to educate young citizens about their rights, the importance of voting, and how to engage critically with online content. These initiatives often target underprivileged areas, aiming to bridge the digital divide and make political participation more inclusive. By teaching students and youth leaders how to verify information, report hate speech, and participate constructively in debates, these programs foster a more informed and resilient voter base.

One of the emerging tools in this ecosystem is the development of fact-checking networks and media literacy programs. With misinformation and propaganda becoming common during elections, fact-checking collectives like Alt News, Boom Live, and Factly have gained significance. They collaborate with educational institutions and youth groups to train students in identifying fake news and understanding how algorithms can manipulate perception. Media literacy programs often include simulations, games, and online modules to help youth learn to navigate digital platforms critically and ethically.

Digital tools have also revolutionized voter registration. The National Voter Services Portal (NVSP) and the Voter Helpline App now allow young people to register to vote, update details, and locate polling booths with ease. These platforms have been integrated into university campaigns and youth festivals to encourage mass registration of eligible voters. In several states, collaboration between the ECI and student unions has led to campus-level drives where thousands of first-time voters registered online in minutes—an initiative that blends civic responsibility with convenience.

Impact on Electoral Outcomes and Political Culture

Youth Influence on Election Narratives and Vote Swings The youth in India, comprising nearly 65% of the population under the age of 35, have emerged as powerful agents of change, capable of influencing both election narratives and vote swings. Unlike previous generations, today’s youth are more connected, more expressive, and far more aware of the socio-political environment. Social media has empowered them to dissect political manifestos, share opinions, call out hypocrisies, and shape public debates, sometimes more effectively than traditional media.

Youth-driven narratives often center around issues that directly affect them—education, employment, climate action, freedom of expression, and gender justice. These concerns have forced political parties to adapt their manifestos, adopt youth-centric language, and appoint younger representatives. The impact was evident in the 2019 general elections, where digital campaigns targeting young voters played a decisive role in shaping perception and turnout.

Political observers now routinely acknowledge the ability of youth to swing margins, especially in urban constituencies where social media penetration is high. Youth activism around voting rights, environmental issues, and student protests have redefined how campaigns are run and how politicians engage with voters.

Regional Case Studies (Delhi, Kerala, Assam, etc.) Regional dynamics often offer sharper insights into the role of youth and social media in elections. In Delhi, the 2020 Assembly elections were heavily influenced by youth activism surrounding the anti-CAA protests and issues like education and healthcare. The Aam Aadmi Party’s social media campaign focused on relatable content, memes, and testimonials from young citizens—strategies that resonated deeply and contributed to their landslide victory.

In Kerala, a highly literate and politically aware youth population engages actively through platforms like Twitter and Instagram. The 2021 state elections saw high levels of online debate on women’s rights, environment, and job creation. Youth-led discussions were instrumental in holding political leaders accountable for their promises and actions, especially concerning higher education reforms and employment schemes.

In Assam, student organizations and youth voices played a crucial role in highlighting cultural identity, linguistic rights, and the implications of the National Register of Citizens (NRC). Movements like Axom Nagarik Samaj gained momentum through digital mobilization, significantly impacting the youth vote.

These regional examples reflect the growing localisation of digital politics, where youth utilize social media to address region-specific concerns and influence electoral outcomes accordingly.

Youth Pressure on Political Accountability and Transparency Youth in India are increasingly demanding more than just slogans and promises—they seek accountability, transparency, and measurable action from political representatives. This pressure, enabled by their strong presence on social media, is forcing political leaders to maintain a digital presence and respond swiftly to criticism, feedback, and questions raised by the younger demographic.

Young voters today routinely question politicians on social platforms, demanding data-backed policy results, transparency in public funds usage, and greater responsiveness in governance. Initiatives like RTI for Youth and civic-tech platforms such as My Neta and PRS India are widely used by student groups and young professionals to monitor candidates’ profiles, criminal records, and performance.

The youth have also been at the forefront of online movements like #WhereIsMyJob, #FeeMustFall, and #Justice For [Name] campaigns that pressured governments to release data, initiate investigations, or address public grievances. In many instances, politicians had to respond with action plans or risk backlash that could damage their electoral image.

This culture of digital questioning is redefining representative democracy, where young citizens are not just voters but active stakeholders monitoring the delivery of promises. Accountability is no longer restricted to election time—it is a 24/7 expectation in the digital age.

Long-Term Implications for Participatory Democracy The increasing involvement of youth through social media platforms is reshaping Indian democracy into a more participatory, inclusive, and dynamic system. Unlike the periodic engagement seen in traditional models—where citizens participate mainly during elections—the digital youth are engaging continuously, pushing for reforms, voicing opinions, and holding leaders accountable throughout the electoral cycle.

One long-term implication is the evolution of a two-way communication model between elected representatives and constituents. Social media allows young citizens to directly tag, message, or interact with policymakers, effectively narrowing the distance between power and the people. Over time, this has led to more responsiveness, greater issue-based policy making, and the rise of youth-centric manifestos and governance models.

Secondly, youth-led digital engagement is contributing to a culture of civic learning. Platforms like Youth Ki Awaaz, The Wire Youth, and podcasts hosted by student activists are spreading awareness about constitutional rights, voting procedures, and socio-political history—building a more informed electorate.

Finally, this digital civic culture is fostering leadership from within. We are witnessing the emergence of youth politicians, local council members, and grassroots campaigners who first made their mark online. This suggests a promising shift toward decentralized, people-driven governance, where participation is not dictated by privilege but by digital access and civic consciousness.

CONCLUSION

The intersection of youth and social media in Indian elections represents a transformative shift in the country’s democratic journey. Today’s youth are no longer passive recipients of political information; they are active agents, influencers, critics, and voters, reshaping narratives and demanding accountability. Through social media, they have carved out a powerful space where diverse voices converge, real-time conversations unfold, and political ideologies are both challenged and reimagined.

From meme campaigns to digital activism, and from issue-based mobilizations to viral awareness drives, youth have infused Indian electoral politics with energy, urgency, and innovation. Yet, this transformation is not without its complications—the digital divide, algorithmic manipulation, mental health pressures, and the omnipresent threat of misinformation continue to pose significant risks. To ensure that this new wave of political participation remains constructive and inclusive, it is essential for both state and civil society to invest in digital literacy, ethical AI regulation, and mental health awareness.

Looking ahead, the role of youth in shaping India’s democracy will only grow stronger. Their digital fluency, combined with increasing civic awareness, makes them central to the future of participatory governance. When empowered with the right tools, knowledge, and platforms, Indian youth can become not just voters, but custodians of democracy, leading with empathy, intelligence, and integrity.

REFERENCE

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