Comparative Study of Online Vs Offline Shopping of Electronic Products

International Journal of Research and Scientific Innovation (IJRSI) | Volume VI, Issue VII, July 2019 | ISSN 2321–2705

Comparative Study of Online Vs Offline Shopping of Electronic Products

A. Prasanth^#, J. M. Antonyraj*

^#,*Assistant Professor, School of Management Studies (SMS), Bannari Amman Institute of Technology, Sathyamangalam , Tamil Nadu

Abstract: – This study is about the comparative study of offline vs online shopping of electronic shopping towards behavior of buying, attitudes towards preferences of products buying online or offline (i.e. . The total respondent for this study is 100. Primary data is collected by using the simple questionnaire methods among college students in and around. Basic percentage analysis is done to know about the percentages of respondents wish to choose the products online or offline. SPSS 17.0 statistics tool is used for the analysis purposes. It is postulated that online and offline products influence brand equity, image, value, awareness, variety, offers. Cross tabulation and Chi square analysis is done to find the percentage and find is there any significance difference between the factors. The main purpose of the study is determine the young age people that what they prefer either online or offline to choose their products to get purchased and their way showing interest in choosing in online shopping

Keywords: Buying Behaviour, offline shopping, online shopping

I. INTRODUCTION

The increase in technology offers good opportunities for the seller to reach the customer in a faster, easier and economical way. Online shopping has been emerging very rapidly in recent years. Today, the Internet is paying attention to the retail market. Millions and millions of people shop online. On the other hand, the product has been buying from the traditional market for years. Many customers go to buy offline so check the product and own possession of the product only after paying for the product. Customer loyalty in this modern world depends on the ability to deliver quality, value and satisfaction. Some go shopping offline, some online and many go for both type of shopping. The study focuses on the choice of the consumer to shop online and in traditional stores in the period of acquisition of information. However, shopping online is easier for people and less expensive than shopping offline. While any consumer purchasing decision must know the broker to buy whether shopping online or shopping offline. The consumer must decide which channel is right for him and which can best suit his needs and meet his needs. In this competitive world, how can you decide that your broker to buy goods is very important to his understanding from an administrative point of view. These are more important than watching or getting entertainment through the internet or getting any information or news, and this is a very common thought that comes to the minds of people when looking at internet users when they are online. Online shopping behavior is also known as online purchasing behavior and online shopping. Buying behavior means buying good online using a web browser. Online shopping also consists of the same five steps associated with traditional shopping behavior.

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