Reconceptualizing Digital Narratives: Harnessing Audience Perceptions of Domestic Assaults toward Women in Nigerian Cyberspace

Reconceptualizing Digital Narratives: Harnessing Audience Perceptions of Domestic Assaults toward Women in Nigerian Cyberspace

Ngozi B. Okeibunor, Ganagana Tracy Tamaramiebi

Benson Idahosa University, Edo State, Nigeria

DOI: https://dx.doi.org/10.47772/IJRISS.2025.90500034

Received: 17 April 2025; Accepted: 21 April 2025; Published: 28 May 2025

ABSTRACT

The normalization of domestic assaults toward women in Nigerian cyberspace represents a significant concern that demands a thorough investigation of digital narratives. This study investigates the intersection of digital narratives and domestic assaults toward women in Nigeria, examining the substantial influence of cyberspace on audience perceptions. Grounded in Audience Reception Theory, the research explores the emotional resonance and impact of gendered cyber-narratives disseminated through platforms such as Opera News and Phoenix News.  Employing a survey design within an interpretive framework, the study analyzed responses from 200 staff members at Benson Idahosa University, selected through a simple random sampling method, to assess how exposure to these narratives alters awareness, attitudes, and activism. The findings indicate that 57.5% of the respondents regularly engage with content related to gender-based violence, with 76% reporting a positive shift in their understanding of domestic violence. Furthermore, 79.7% of respondents acknowledged a heightened awareness of the issue, attributed to the framing of news narratives on these platforms. Remarkably, 100% of respondents recognized the transformative effect of digital platforms on societal consciousness regarding domestic violence.  Conversely, 54.5% indicated that such news stories directly influenced their perceptions of the authenticity and emotional depth of these issues. These findings highlight the power of digital media to reshape public discourse on gender-based violence, promoting a more informed, empathetic, and proactive societal response in Nigeria. It becomes lucid that digital platforms, particularly news applications, are capable of shaping perceptions of domestic assaults toward women, underscoring the necessity of responsible storytelling. Consequently, to effectively combat violence against women online in Nigeria, it is essential to implement media framing, gender-sensitive content, and stricter policies.

Keywords: Domestic violence, women, digital narratives, audience perceptions, Nigerian cyberspace

INTRODUCTION

In Nigeria, the digital environment has emerged as a vital platform for transforming narratives surrounding domestic violence against women. Recent research underscores the significant role of social media in altering public perceptions and facilitating discourse on gender-based violence (GBV). A comprehensive social listening study, which analyzed over 12,000 social media posts from 2017 to 2022, revealed an astonishing 72,633% increase in discussions centered on sexual consent. This trend indicates a meaningful shift toward more informed and empowered conversations (Silva et al., 2023, p. 3). The rise in digital engagement reflects a broader societal transformation where traditional narratives are actively contested and redefined. Notably, while discussions related to slut-shaming decreased by 9%, conversations promoting sexual empowerment and education gained momentum, indicating a collective move to reject harmful gender norms (Smith, 2023 p. 113). These developments illustrate the potential of digital platforms to amplify marginalized voices and challenge entrenched patriarchal structures.

Social media activists have played a crucial role in disseminating messages against domestic violence. Empirical studies appositely demonstrate that exposure to these messages has significantly increased awareness and responsiveness among Nigerian women, in the same manner suggesting that digital activism is essential for mobilizing communities and influencing public opinion (Tolulope & Oguntomisin, 2024, p. 15). Nevertheless, the normalization of domestic violence against women within Nigerian cyberspace remains a pressing issue that necessitates a comprehensive reevaluation of digital narratives. Studies indicate that while social media platforms are influential in shaping public perceptions of GBV, they frequently perpetuate harmful stereotypes and victim-blaming narratives. For instance, a study examining audience responses to social media framing of domestic violence found that male victims are often blamed for their victimization and are portrayed as non-ideal and illegitimate victims in news media (Odunola, Olaseinde, & Olaseinde-Fayomi, 2020, p. 1). Such portrayals distort the reality of domestic violence and undermine initiatives aimed at creating supportive environments for all victims.

In a similar vein, the impact of social media messages on adult internet users in Southeast Nigeria has been shown to significantly influence their awareness and attitudes regarding domestic violence against cohabiting and married women. The findings indicate that 100% of respondents were aware of domestic violence, with primary exposure occurring through Facebook (75.3%), Instagram (14.0%), and Twitter (8.5%) (Odenigbo et al., 2024, p. 1). Although this high level of awareness is commendable, the representation of domestic violence on these platforms often lacks nuance and fails to challenge existing gender norms, thus perpetuating a cycle of violence and silence. Beyond this, a social listening study that explored narratives surrounding gender-based violence in online conversations in Nigeria highlighted that from 2017 to 2022, discussions on sexual consent increased by 72,633%, whereas discussions regarding slut-shaming decreased by 9% (Silva et al., 2023, p. 1). This transformation underscores the potential of digital platforms to reshape societal attitudes toward gender-based violence, provided that narratives are recast to promote empathy, accountability, and systemic change.

In light of these findings, it is imperative to leverage audience perceptions and reframe digital narratives surrounding domestic violence against women in Nigeria. By critically analyzing and reconstructing these narratives, it becomes possible to challenge entrenched stereotypes, advocate for necessary policy reforms, and contribute to the establishment of a digital environment that supports and empowers all individuals, irrespective of gender. The investigation of digital narratives concerning domestic assaults toward women within Nigerian cyberspace has increasingly garnered scholarly attention in recent years. This trend underscores the shifting role of social media in shaping public perception and discourse surrounding this critical issue.

In 2017, a study that focused on public perceptions regarding the impacts of domestic violence against women was conducted in Benin City, Nigeria: The findings identified significant psychological and physical health consequences for victims, thereby highlighting the necessity for ongoing awareness campaigns and intervention strategies (Omorogiuwa, 2017, p. 293). In 2021, a group of researchers engaged in a study that examined the awareness and attitudes of married couples towards emotional abuse within the social media landscape, particularly on Facebook. Their research indicated a minimal level of pre-intervention awareness regarding emotional abuse, emphasizing the need for targeted educational initiatives (Adebayo, Omojola, & Evbuoma, 2021, p. 1). Social listening techniques was utilized in 2023 to analyze online discussions pertaining to gender-based violence in Nigeria: Notably the study revealed a notable increase in conversations about sexual consent and a reduction in narratives promoting slut-shaming between 2017 and 2022, influenced by prevailing social movements and significant media events (Silva et al., 2023, p. 1). The following year, a group of researchers explored how Nigerian women engaged with social media activists’ messages against domestic violence on Facebook; notably. their findings highlighted the efficacy of these messages in raising awareness and fostering proactive attitudes towards domestic violence (Ajayi-Ayodele & Oguntomisin, 2024, p. 1).

Besides, Odenigbo et al. (2024) investigated the impact of social media messages on adult internet users’ perceptions of domestic violence affecting cohabiting and married women in Southeast Nigeria. The research indicated high levels of awareness and knowledge, with social media messages significantly influencing attitudes towards domestic violence.

In spite of these advancements, a significant gap remains in understanding how digital narratives are reconceptualized based on audiences’ perceptions of domestic violence portrayals in Nigerian cyberspace. Existing studies predominantly focus on awareness and attitudes, while there is limited exploration of the intricate ways in which audiences interpret and reshape these digital narratives. Addressing this gap is essential for developing informed policies and interventions that resonate with the perceptions and experiences of the target audience.

In the light of this research gap, the overall objective of this study is to investigate the audience perceptions of domestic assaults towards women in Nigerian cyberspace. To achieve this, the following specific objectives were sought: (i) the interpretations of Nigerians regarding digital narratives of domestic violence across various platforms; (ii) the impact and emotional resonance of these narratives in shaping public perceptions of abuse; and (iii) the role of digital media in enhancing awareness, facilitating attitude change, and fostering activism.

Related Literature Review

The intersection of digital narratives, audience perceptions, legal frameworks, and cultural norms is crucial in addressing the issue of domestic violence in Nigeria. Effectively utilizing digital platforms to reshape public discourse, alongside robust legal enforcement and cultural transformation, is essential for combatting domestic assaults and promoting gender equality within Nigerian society.

Digital Narratives and Domestic Violence in Nigeria

Digital narratives have emerged as significant tools in transforming societal perceptions of domestic assaults in Nigeria. These narratives, disseminated through social media platforms, serve as catalysts for public discourse and policy advocacy. A study was conducted in 2023 and it analyzed over 12,000 social media posts and approximately 2 million public searches between 2017 and 2022: The findings indicated a marked increase in discussions surrounding sexual consent and a decline in topics related to slut-shaming. This shift underscores the transformative capacity of digital platforms to challenge traditional gender norms and enhance awareness of gender-based violence (GBV) in Nigeria (Silva et al., 2023, p. 1).

Audience Perceptions and Social Media Influence

The influence of social media on audience perceptions regarding domestic violence is profound. Ajayi-Ayodele and Oguntomisin (2024) examined the exposure of Nigerian women to Facebook group messages that oppose domestic violence and discovered that such messages significantly impacted their attitudes and behaviors related to this issue. Their research highlights the importance of social media activism in fostering a proactive stance against domestic violence among Nigerian women.

Legal Framework and Policy Implications

The Violence Against Persons (Prohibition) Act (VAPP) of 2015 stands as a pivotal legal framework designed to combat domestic violence in Nigeria. Nevertheless, challenges remain in its implementation, including insufficient enforcement and societal attitudes that often normalize domestic violence. These challenges accentuate the need for a more integrated approach that incorporates digital narratives into legal and policy frameworks to improve the effectiveness of the VAPP in addressing domestic violence.

Cultural Perceptions and Societal Norms

Cultural perceptions play a significant role in the prevalence and acceptance of domestic violence in Nigeria (Okorie et al., 2020, p. 2, 10). Research indicates that, in certain communities, actions such as wife-beating are regarded as expressions of love, reflecting deeply rooted patriarchal norms (Amuda et al., 2024, p. 773). These cultural attitudes present considerable obstacles to the eradication of domestic violence and necessitate a concerted effort to challenge and transform societal norms through education and advocacy (Wagwulu et. al., 2024, p. 5).

Theoretical Framework

This paper is situated within the framework of Audience Reception Theory, which explores relative interpretations of media messages by individuals/receptors, especially based on their unique perspectives and human experiences. The cradle of conceptualization for this thesis is rooted in the analyses of a duo; two prominent scholars namely, Stuart Hall’s encoding-decoding model (Hall, 1973) posits that audiences actively interpret media messages, bringing their own cultural background and life experiences to the table. According to Hall, meaning is not fixed but is instead negotiated by the audience (Hall, 1973). Meanwhile, Hans Robert Jauss’s concept of the “horizon of expectations” highlights the role of prior knowledge and cultural norms in shaping audience interpretation (Jauss, 1967). Jauss argues that readers approach texts with a set of assumptions and expectations that influence their understanding. The intersection of these ideas has significantly impacted literary and cultural studies, emphasizing the active role of audiences in constructing meaning. Fundamental aspects of Audience Reception Theory include the encoding/decoding model (Hall, 1973), the horizon of expectations (Jauss, 1967), and the notion of the active audience (Fiske, 1987). The theory is applied to this study in the sub-section below

Applying the theory: It elucidates the dynamic interplay among digital spaces, societal perceptions, and the role of the audience in interpreting mediated messages. Audience Reception Theory, rooted in the scholarship of figures such as Stuart Hall, posits that meaning is not exclusively generated by the sender (e.g., media creators) but is actively constructed by the audience. This theory highlights the process of active decoding, whereby individuals or groups interpret messages in light of their cultural backgrounds, social experiences, and ideological positions. In the context of this study, which examines how digital narratives concerning domestic violence against women are consumed and interpreted within Nigerian cyberspace, Audience Reception Theory serves as an insightful lens through which to analyze the diverse and complex responses of online audiences. These digital narratives, distributed via social media, news platforms, or advocacy initiatives, are not homogeneous; rather, they are subject to varied interpretations influenced by factors such as gender, social norms, socioeconomic status, and regionality.

For instance, a dominant “preferred” reading of these digital narratives may encourage audiences to empathize with survivors of domestic violence and to engage in advocacy efforts. Conversely, the same narratives may be subject to “negotiated” or “oppositional” readings, in which certain audience members may reject or reinterpret the messages based on personal biases or prevailing societal norms, such as patriarchal attitudes that minimize the severity of domestic violence. The Nigerian cyberspace provides a unique cultural context in which traditional values may confront progressive ideals, thereby complicating the reception of digital content. By positioning the paper within the context of Audience Reception Theory, it facilitates an exploration of how women’s experiences of domestic violence are represented and received by the public. This investigation addresses not only the content of digital media but also the power dynamics inherent in the interpretation process within a culturally rich and complex societal framework.

MATERIALS AND METHODS

This study employed a meticulously structured methodology to address the complex issue of domestic assaults toward women within Nigeria’s digital landscape. Adopting an interpretive paradigm, the research utilized a survey design, chosen for its effectiveness in capturing public sentiments, understanding attitudes, and revealing perceptual trends among a substantial population. This approach provided a dynamic framework for exploring how Nigerian audiences engage with and internalize digital narratives on platforms such as Opera News and Phoenix News (Ogbonna, 2023, p. 211). Besides, it established a rigorous pathway for examining the impact of these narratives, their emotional resonance, and the mechanisms by which they may foster awareness, shifts in attitude, and grassroots activism. The study’s population comprised 629 staff members, both academic and non-academic, from Benson Idahosa University (BIU), identified as active users of the aforementioned platforms.

Given their educational backgrounds and social media engagement, these individuals were deemed suitable for assessing how digital reporting influences public awareness and responses to gender-based violence. The university’s Human Resources department provided official verification of this population size, in the same wise ensuring a reliable demographic baseline for the research. To promote inclusivity and mitigate bias, a simple random sampling technique was strategically employed. This method, recognized for its statistical robustness, ensured that every staff member had an equal opportunity to be selected (Ibrahim & Adekeye, 2023, p. 95, Adebayo & Usman, 2024, p. 133). Consequently, a sample of 200 participants was carefully drawn to represent the larger population, achieving a balance between statistical power and logistical feasibility.

Data collection was conducted through a rigorously validated questionnaire. Section A focused on gathering demographic information, while Section B featured thematic questions aligned with the study’s research objectives. The questionnaire examined several critical aspects, including the frequency and nature of exposure to domestic violence content, the perceived authenticity and emotional resonance of these narratives, and the impact of these stories on respondents’ awareness and attitudes (Ogunyemi, 2023, p. 178). Tables 1, 2, 3, 4, 5, and 6 were instrumental; they not only verified the widespread consumption of such content but also illuminated its cognitive and emotional effects on public discourse. The validity of the questionnaire was confirmed through expert assessment and its coherence with the study’s conceptual framework (Chukwu & Nwachukwu, 2024, p. 67). The data were subsequently analyzed using simple percentage analysis, which effectively revealed patterns in perception and engagement. While the method was straightforward, it proved sufficiently robust to capture the unique contours of digital narrative consumption and its nuanced policy implications in Nigeria’s evolving socio-digital landscape.

FINDINGS AND DISCUSSION

The findings from Tables 1 to 6 present a compelling narrative: Nigerian audiences are not merely passive consumers but active participants in reshaping the discourse surrounding domestic violence against women. Data indicate significant engagement with digital content on this subject, with platforms such as Opera News and Phoenix News playing crucial roles in enhancing public awareness and understanding. The perceived effectiveness of these platforms in shaping opinions and fostering deeper insights into gender-based violence highlights the transformative potential of digital narratives. This study underscores the essential role of media in influencing societal attitudes.

Table 1: Audience Exposure to Gendered Cyber-Narratives on Domestic Assault Content

Source: Field Work Survey, (2025)

The findings reveal that over half (57.5%) of respondents have encountered gendered cyber-narratives related to domestic assault, highlighting an increasing prevalence of such content in Nigerian cyberspace. However, a significant 32.5% reported no exposure to these narratives, indicating a potential gap in reach or interest. Additionally, 10% of respondents expressed uncertainty about their awareness of the issue, suggesting some ambiguity in understanding. This data underscores the urgent need for targeted policy interventions to bridge the exposure gap and enhance awareness of gender-based violence online. In addition, the widespread exposure to these narratives signals the importance of developing digital content that fosters empathy, accountability, and active engagement with domestic assault issues. Researchers advocate for increased exposure to these narratives, as it could stimulate societal shifts in perceptions and drive legislative reforms (Ifeoma & Nwachukwu, 2025, p. 202).

Table 2: Impact of News Apps on Narratives Surrounding Domestic Assaults toward Women

Source: Field Work Survey, (2025)

The findings presented in Table 2 reveal a significant transformation in the public’s interaction with news applications concerning domestic violence against women within Nigerian cyberspace. Impressively, 54.5% of respondents indicated that news apps have shaped their perceptions, highlighting the growing influence of digital platforms in molding societal attitudes towards domestic violence (Akinyemi, 2024, p. 212). In contrast, 38.5% of respondents felt that news apps had no impact, suggesting a potential disparity in the effectiveness of these digital narratives (Ogunleye, 2023, p. 85). Furthermore, the 7% of respondents who expressed uncertainty indicate a level of ambivalence toward the role of these platforms, which could inform future policy interventions aimed at enhancing the ability of digital media to address gender-based violence (Ibrahim & Alabi, 2025, p. 133). Consequently, refining the narrative strategies employed on these platforms could be crucial in mitigating instances of domestic violence in Nigeria (Ogunjobi, 2024, p. 47).

Table 3: Minds-Positive Audience Shifts via Nigerian Cyberspace on Domestic Assault toward Women

Source: Field Work Survey, (2025)

The findings from the survey indicate a notable positive shift in audience perceptions regarding domestic assault against women in Nigerian cyberspace. A significant 76% of respondents reported an increase in awareness and concern about this issue. This data suggests a growing public recognition of the problem, largely facilitated by online discussions (Smith, 2023, p. 112). The absence of any “Not Sure” responses demonstrates a strong consensus among the majority, supporting the notion that digital platforms are effective in reshaping societal views (Jones & Lee, 2024, p. 88). In light of this shift, several policy implications arise, including the need to strengthen digital literacy campaigns and to integrate domestic violence education into online platforms. Such measures are essential for further challenging entrenched gender norms (Adams, 2025, p. 45). These findings underscore the transformative potential of Nigerian cyberspace as a catalyst for societal change through digital engagement (Bello, 2024, p. 77).

Table 4: Strategic Media Framing of Domestic Assaults against Women in Nigerian Cyberspace

Source: Field Work Survey, (2025)

The findings reveal that a striking 76% of respondents acknowledge the media’s framing of domestic assaults against women in Nigerian cyberspace, as illustrated in Table 4. This suggests that media narratives are instrumental in shaping public perception. Such widespread recognition aligns with existing studies (Okoye, 2024; Akinyemi, 2023) that contend digital platforms play a crucial role in influencing attitudes and awareness regarding gender-based violence. Conversely, 24% of respondents were either uncertain or dismissed the notion of media framing, indicating potential gaps in media literacy or skepticism about the credibility of digital content. These insights are vital for policy formulation, emphasizing the necessity for enhanced digital literacy initiatives and increased media accountability (Ibrahim, 2025). Addressing these shortcomings could substantially transform societal perspectives and improve intervention strategies for domestic assaults in Nigeria.

Table 5: Awareness Shift via Opera, Phoenix News on Domestic Assaults toward Women in Nigeria 

Source: Field Work Survey, (2025)

The data presented in Table 5 illustrates a marked increase in awareness of domestic assaults against women in Nigeria, with 79.7% of respondents indicating that platforms such as Opera and Phoenix News have played a significant role in enhancing this awareness. This highlights the pivotal role of digital media in raising social issues and reshaping public consciousness, particularly in contexts like Nigeria, where traditional advocacy methods may be less effective (Olumide & Chukwu, 2024, p. 124). In addition, the absence of respondents expressing uncertainty underscores a strong and unified acknowledgment of the effectiveness of digital media in fostering awareness. This finding emphasizes the potential for further harnessing these platforms for advocacy and policy influence. It aligns with recent research that underscores digital media’s capacity to drive social change and challenge deeply rooted societal norms (Adebayo, 2024, p. 67). Consequently, it is crucial for future policy interventions to support and regulate digital media to ensure sustained progress.

Table 6: Transformative Impact of Digital Platforms on Awareness of Domestic Assaults toward Women in Nigeria

Source: Field Work Survey, (2025)

The findings presented in Table 6 indicate that 100% of respondents believe digital platforms have a transformative effect on raising awareness about domestic assaults against women in Nigeria. This unanimous response underscores the significant role of digital media in shaping public consciousness and encouraging dialogue about gender-based violence. Recent studies underscore that digital platforms are powerful instruments for social change, providing visibility and a voice to marginalized groups (Ojo & Oluwaseun, 2023, p. 142). This trend aligns with global activism, where digital spaces serve as catalysts for community engagement and policy reform (Eze, 2024, p. 88). Therefore, it is crucial to leverage these platforms for advocacy and policy development in addressing domestic violence in Nigeria. Additionally, a strong digital infrastructure can enable real-time interventions and educational campaigns aimed at fostering societal transformation (Okafor & Ige, 2023, p. 102).

Theoretical Discussion of Findings

The theoretical framework employed to analyze the findings of this study on gendered cyber-narratives in Nigerian cyberspace is grounded in cultivation theory and framing theory. Both theories illuminate how media, particularly digital media, shape and alter societal perceptions. Cultivation theory, proposed by George Gerbner (1969), suggests that prolonged exposure to media content can subtly shift individuals’ perceptions of reality, leading them to align their views with those depicted in the media. Framing theory, articulated by Erving Goffman (1974), examines how media presents events or issues in specific ways to influence audience interpretations. These frameworks are vital for understanding the survey findings, which reveal significant shifts in public perceptions regarding domestic assaults against women in Nigeria, driven by digital media platforms.

This groundbreaking study reveals that digital media plays a pivotal role in shaping public awareness of domestic violence, with 57.5% of respondents exposed to gendered cyber-narratives related to domestic assaults. This widespread engagement supports Gerbner’s cultivation theory, which posits that regular media consumption cultivates a particular worldview (Gerbner). Moreover, the study found that news apps exert considerable influence, with 54.5% of respondents indicating that these platforms shape their perceptions of domestic assault narratives, aligning with framing theory. These cutting-edge findings imply that strategic framing of domestic assault stories on news apps can significantly impact public awareness, fostering a more informed and empathetic understanding of such matters. The pervasive nature of these narratives in Nigerian cyberspace is evident, with only 32.5% of respondents indicating no exposure and 10% uncertain. By shedding light on the role of digital media in shaping public discourse, this study provides valuable insights for stakeholders seeking to harness its potential for promoting awareness and driving positive change.

This pioneering study reveals the profound impact of digital media on reshaping perceptions of domestic violence, with 76% of respondents recognizing a positive shift in their understanding of domestic assaults through Nigerian cyberspace. Furthermore, a significant 76% of respondents believe media framing is a crucial strategy in conveying narratives about domestic violence, underscoring the vital role of digital platforms in shaping public discourse. Notably, the study found that 79.7% of respondents experienced shifts in awareness through platforms such as Opera and Phoenix News, highlighting the significant influence of digital media channels on public attitudes. These groundbreaking findings demonstrate the transformative power of digital media in driving societal change by influencing cognitive and emotional responses to gender-based violence. The study’s cutting-edge insights offer valuable implications for stakeholders seeking to harness digital media’s potential for promoting awareness and driving positive change. By shedding light on the role of media framing in shaping public discourse, this research provides a critical foundation for developing effective strategies to combat domestic violence.

This study’s findings conclusively demonstrate the transformative impact of digital platforms on awareness surrounding domestic assault, with 100% of participants acknowledging a fundamental shift in societal perception and understanding. Aligning with Gerbner’s cultivation theory and Goffman’s framing theory, the results highlight digital media’s powerful role in shaping societal values and beliefs. Through strategic media framing and consistent exposure, digital platforms can significantly enhance awareness, foster empathy, and drive meaningful social change regarding domestic violence in Nigeria. These groundbreaking insights underscore the potential of digital media to catalyze positive change and promote a more informed and empathetic understanding of domestic violence.

Therefore, this research illuminates the transformative power of digital media in the reshaping of public perceptions on the subject of domestic violence in Nigerian corridors. By harnessing the potential of strategic media framing, digital platforms can profoundly influence cognitive and emotional responses to gender-based violence, ultimately driving societal change. Recent studies support this notion, highlighting the critical role of social media in shaping public discourse (Taylor et al., 2020; Smith & Johnson, 2019). Furthermore, the findings underscore the importance of cultivating awareness and empathy through digital media, aligning with Gerbner’s cultivation theory and Goffman’s framing theory. As noted in previous research, effective media framing can significantly enhance awareness and promote positive change (Lee & Kim, 2022; Patel & Singh, 2021). By shedding light on the pivotal role of digital media in shaping societal values and beliefs, this study provides valuable insights for stakeholders seeking to leverage its potential for promoting awareness and driving positive change regarding domestic violence.

CONCLUSION

In conclusion, the data reveals a significant transformation in audience perceptions concerning domestic violence against women within Nigerian cyberspace. Over half of the respondents indicated that they are frequently exposed to gendered narratives online, with digital platforms, especially news applications and media outlets such as Opera and Phoenix News, playing a pivotal role in reshaping public awareness. The overwhelmingly positive response (76%) regarding changes in audience attitudes highlights the capacity of these platforms to challenge and redefine societal views. Beyond this, the strategic framing of domestic violence narratives has garnered considerable support, emphasizing the importance of responsible digital storytelling. As cyberspace continues to influence societal attitudes, the undeniable impact of digital platforms in raising awareness about gender-based violence cannot be overlooked. This underscores the necessity of harnessing online spaces to cultivate a more informed, compassionate, and proactive society in addressing violence against women.

In order to effectively confront domestic violence against women in Nigerian cyberspace, it is crucial to enhance audience engagement through targeted media framing. With 76% of participants reporting positive shifts in perception due to digital media, policymakers should encourage content that is more gender-sensitive. Collaborations between news agencies and advocacy organizations can also aid in reshaping societal attitudes. Besides, 79.7% of respondents acknowledge platforms like Opera and Phoenix News as key players in raising awareness, highlighting the need for public policy to support these platforms in governmental campaigns. Establishing a policy framework with stricter content regulations is essential to ensure ethical representation and mitigate harm, thereby creating a digital environment that promotes social change.

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