International Journal of Research and Innovation in Social Science

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Showing results 1 to 28 of 28 articles

From Refueling the Tank to Refilling the Stomach: The Predictors of Gas Station Foodservice Outlets towards Customer Perspectives

  • Raja Puteri Saadiah Raja Abdullah
  • Hashim Fadzil Ariffin
  • November 11, 2024
  • Marketing
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The Clean Beauty: Factors Affecting Organic Cosmetics Purchase Intention among Malaysian Millennials

  • Norazira Mohd Abas
  • Nurul Zamratul Asyikin Ahmad
  • Ahmad Harith Syah Md Yusuf
  • Adi Hakim Talib
  • Ridzuan Adli Azidin
  • October 21, 2024
  • Marketing
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The Influence of Marketing Strategies on Educational Waqf: Impact on Community Support

  • Mohd Shahid Azim Mohd Saufi
  • Yusuf Haji-Othman
  • Norhafizah Abdul Halim
  • Aemy Aziz
  • Muhamad Anas Ibrahim
  • October 2, 2024
  • Marketing
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Marketing Strategies as a Catalyst for Community Involvement in Educational Waqf

  • Mohd Shahid Azim Mohd Saufi
  • Ahmad Khilmy Abdul Rahim
  • Mohammad Amir Wan Harun
  • Ahmad Harith Ashrofie Hanafi
  • Norhasyikin Rozali
  • October 2, 2024
  • Marketing
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How Loyal are You? Factors Influencing Consumer Brand Loyalty among Smartphone Users in Malaysia

  • Siti Noor Aishah Mohd Sidik
  • Mohamad Zainol Abidin Adam
  • Kanesh Gopal
  • Adilah Othman
  • October 1, 2024
  • Marketing
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Educating Brands? How Integrating Behavioural Insights, Influential Marketing and Consumer Decision-Making Can Elevate Consumer Literacy in Fashion Branding.

  • Ania A Drzewiecka
  • Amelia Allan
  • October 1, 2024
  • Marketing
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Personalization Strategies and Customer Loyalty among Deposit-Taking SACCOs in Western Kenya

  • Vivienne Akinyi
  • Dishon Wanjere
  • Edwin Jairus Simiyu
  • September 26, 2024
  • Marketing
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Brand Supportive Behavior among Insurance Agents in Malaysia

  • Adilah Othman
  • Hasnizam Shaari
  • Siti Noor Aishah Mohd Sidik
  • September 25, 2024
  • Marketing
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“Marketing is Everything”

  • Y.M.W.G.P.K. Udurawana
  • September 23, 2024
  • Marketing
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An Insights of Tourist Motivation and Implications for Tourism Marketing Plan

  • Ho Nhu Ngoc.
  • Le Thi Ngoc Anh
  • August 8, 2024
  • Marketing
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The Influence of Supply Chain Responsiveness Elements on Order Fill Rate in Apparel Industry. A Case Study of Apparel Shops in Harare CBD.

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Determiners of Family Life Cycle as a Demographic Segmentation Practices on Consumer Choice of Ready to Wear Clothes in Kenya

  • Dr. Ann Kwamboka Orangi
  • Dr. Ombui
  • July 30, 2024
  • Marketing
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Enviropreneurial Marketing Strategies on Sustainability of Cement Industry in Kenya

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Mediating Role of Self Congruity on Retail Patronage Decisions among Supermarket Shoppers in Kenya

  • Jackline Wakaba
  • Dr. Stephen Ntuara Kiriinya, PhD
  • Dr. Tabitha Waithaka, PhD
  • July 17, 2024
  • Marketing
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The Influence of Maternity Wear Brand Image Innovation Elements on Consumer Behavior: A Grounded Theory Study

  • Sun Yuting
  • Zainu Din Bin Md Nor
  • June 19, 2024
  • Marketing
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Consumer Preferences of Accommodation Facilities’ Promotional Tool in Solano, Nueva Vizcaya

  • Calao, Paolo Emmanuel C.
  • Caro, Khate Darlene Leigh F.
  • Castillo, Zymone Anjelo E.
  • Gregorio, Jerome Rafael J.
  • Quinto, Eugene Christian A.
  • Tanglao, Paul Joshua C.
  • Ibarra, John Michael C.
  • June 19, 2024
  • Marketing
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Review Study About Marketing Strategies Implemented During Covid -19 Pandemic in Both Global and Sri Lankan Context

  • K.J.M. SURANTHA SANJAYA
  • May 24, 2024
  • Marketing
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Effect of Segment Reporting Practice on Investors Decision Making: A Comparative Analysis of Nigeria and South Africa

  • Omobolanle Abike AJIBOLA
  • Niyi Solomon AWOTOMILUSI (Ph.D)
  • Oluwapomile Joseph OBAMOYEGUN
  • May 10, 2024
  • Marketing
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Social Influence, Self-Efficacy, Trust, and Corporate Digital Responsibility in Adoption of E-Marketing

  • Kamrul Islam Syed
  • Prof. Abu Bakr Sade
  • Prof. Huam Hon Tat
  • April 6, 2024
  • Marketing
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Assessing 360-Degree Guided Virtual Tour Video as a Viable Tourism Destination Marketing Tool: An Affective Appraisal Theory Approach

  • Anderson Ngelambong
  • Dahlan Abdullah
  • Nur’Hidayah Che Ahmat
  • Wan Rusni Wan Ismail
  • Sri Handajani
  • Luthfiyah Nurlaela
  • March 18, 2024
  • Marketing
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Evaluating the Socioeconomic Factors and Distribution Challenges in Retail Dried Catfish Marketing: A Case Study of Akure South Local Government Area, Ondo State, Nigeria

  • T. Akinsete
  • O. Oduntan
  • M.Omoseyin
  • M.Obe
  • A. Ademati
  • O.Omosehin
  • December 30, 2023
  • Marketing
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The Influence of Covid -19 on Human Resources Management at Marymount Teachers College in Mutare

  • Mashamba Tarashika
  • Mukome Constance H.
  • December 13, 2023
  • Marketing
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Consumer’s Attitude and Eco-Friendly Products among Selected Vegetable Suppliers in Panabo City Supermarket

  • No authors found.
  • December 6, 2023
  • Marketing
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Market Share and Price-Setting Behaviour in Bilateral Areas: Evidence from Bambara Groundnut Markets in Nigeria

  • Agbo, Josephine Nkechi
  • Okpukpara Benjamin C
  • Ude, Kingsley David
  • October 29, 2023
  • Marketing
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Perceptions of users living with Disabilities towards Academic Library Services: A Marketing and Quality Assurance Approach.

  • Beula Goroba
  • Admore Mashokoh
  • Silas Sithole
  • October 16, 2023
  • Marketing
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Effects of Political Advertising on Voters Participation in Elections: A Study of 2019 General Election Participants in Anambra State

  • Marjorie O. Ankeli
  • October 9, 2023
  • Marketing
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Political Marketing: A Third Force in Political Campaign

  • Dr. Veronica N. Ndubuisi
  • September 29, 2023
  • Marketing
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Consumer responses towards Online Behavioural Advertising (OBA) on Facebook

  • Fazeela J Ahsan
  • Kashmi D Jayathunga
  • September 15, 2023
  • Marketing
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