International Journal of Research and Innovation in Social Science

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Showing results 1 to 77 of 77 articles

Triangulating A Mixed-Method Approach to Design Sustainable a Solar Energy Decision-Making Framework: A Malaysian Residential Perspective

  • Muhammad Haziq Mohammed
  • Mior Harris Mior Harun
  • Peck Leong Tan
  • June 19, 2025
  • Marketing
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Leveraging on Social Media and Digital Marketing to Enhance Youth Entrepreneurship Success

  • Jidere Ann
  • Egbe Toochi Paul
  • Nlemadim Anuli
  • Onyike Gerald Obinna.
  • Onyemechara Idong-esit Comfort
  • Ozioma Okoro M.
  • June 12, 2025
  • Marketing
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Impact of Naira Devaluation on Small & Medium Scale Enterprises (SMEs) in Nigeria: A Survey of South-South States, Nigeria

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AI Customer Engagement Strategies on Enterprise Growth in Kenya: Adaptation and Navigation

  • Dr. Sedina Misango
  • Dr. Faraji Yatundu
  • Dr. Janet Mulwa
  • May 26, 2025
  • Marketing
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The Trust Pathway: Mediating Effects of Trust between Perceived Authenticity, Real-Time Interaction, and Generation Z’s Purchase Intentions

  • Shamuni Kunjiapu
  • Sharifah Faridah Syed Ali
  • Nordahlia Umar Baki
  • Mak Kai Quan
  • May 21, 2025
  • Marketing
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The Consumer Behavior of Generation Z: An Impact in Modern Marketing Innovations

  • Ron-Jay A. Bulante
  • Jennalyn M. Catalan
  • Noveleen Grace L. Miranda
  • Desiree T. Torres
  • Jose S. Sabaulan
  • May 21, 2025
  • Marketing
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Branding and its Relationship with Ethical Marketing: An Empirical Study on Iraqi Delivery Companies

  • Maha Najam Abd Abdulluh
  • Zaid Yaseen Saud
  • May 17, 2025
  • Marketing
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The Impact of Marketing Strategies on Sales Performance: An Analysis of the 4Ps among OTOP Entrepreneurs

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Factors Influencing the Online Grocery Shopping Intention among the Elderly Population in Sri Lanka

  • Kurukulasuriya Weerasinghe Tharindu Madushanka Fernando
  • May 7, 2025
  • Marketing
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The Effect of Promotional Strategies on Sales in Live Streaming Commerce: An Empirical Study in Malaysia

  • Mohd Syafiq Md. Taib
  • Muhammad Najwan Haqimi Muhamad Najed
  • Mohd Fazli Mohd Sam
  • Siti Nur Aisyah Alias
  • Nurul Hasyimah Mohamed
  • Fadhlur Rahim Azmi
  • May 5, 2025
  • Marketing
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Income and Peer Group Influence on Purchase of Telephone Gadgets in Abuja, Nigeria

  • Emmanuel Iborida
  • Oyaka James Oti
  • Shedrack Moguluwa
  • May 3, 2025
  • Marketing
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Branding and Consumer Purchase Decision of Fast-Moving Consumer Goods (FMCG) in Akwa Ibom State, Nigeria

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The Mediating Effect of Brand Community Commitment on the Relationship between Brand Trust, Brand Love and Customer Citizenship Behavior: Evidence from Malaysia

  • Siti Noor Aishah Mohd Sidik
  • Chuan Huat Ong
  • Adilah Othman
  • Nabihah Muhammad
  • April 1, 2025
  • Marketing
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Consumer Attitudes Towards Viral Marketing in Promoting Melaka’s Historical and Culinary Tourism: A Quantitative Study

  • Isma Addi Jumbri
  • Nur Aina Ahmad Pozi
  • Fauzan
  • Fauziyah Nur Jamal
  • Dian Kurnianingrum
  • Mulyani Karmagatri
  • March 21, 2025
  • Marketing
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The Impact of Digital Marketing and Contextual Factors on the Sustainability of Retailers in Traditional Open Markets: A Study of Selected Markets in Ibadan, Oyo State, Nigeria

  • Adewale Olusesan TAIWO
  • Morenikeji Abiola
  • March 20, 2025
  • Marketing
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Rice Distribution Structure: the Reality or Political Propaganda of Php 20.00/Kilo Price of Rice in the Market?

  • Rowina Mendoza Twaño
  • Mharree Joie Shynne P. Gomez
  • Maria Liberty F. Isip
  • Krist Mark Q. Macapugay
  • March 20, 2025
  • Marketing
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The Influence of E-Marketing on Sales Performance among E-Commerce Entrepreneurs, a Case Study of Ilala District

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Exploring Consumer Purchasing Decision towards Halal Food Products among University Students in Malaysia using 4P Marketing Mix Theory

  • Nashirah Abu Bakar
  • Sofian Rosbi
  • March 17, 2025
  • Marketing
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Service Quality and Consumer Patronage of Food Vendors in Private Universities: A Study of Bells University of Technology Ota, Ogun State, Nigeria

  • Adedayo Mathias Opele
  • Olufemi Aina Ajose
  • Udegbe Scholastica Ebarefimia
  • March 10, 2025
  • Marketing
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Influence of Branding on Consumer Preference of Fashion Fabrics:  Study of Consumers on Awka, Metropolis, Anambra State, Nigeria

  • Chukwuemeka Chidiadi Okereke
  • Abude Peter
  • March 7, 2025
  • Marketing
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Influence of Private Television Advertisement on Consumer Buying Behaviour: A Case Study of Azam TV

  • Rahel G. Mwaifuge
  • Dr. Silverius Komba
  • Dr. Crispin Mbogo
  • March 4, 2025
  • Marketing
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The Effect of Digital Banking on Consumer Behaviour and Marketing Strategies in Cameroon

  • Njong Mom Aloysius
  • Huboh Samuel Ringmu
  • Nkiendem Felix
  • Virginie Takoutio Feudjio
  • February 28, 2025
  • Marketing
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The Effects of Cooperative Brand Experience, Length of Membership and Members Loyalty: A Proposed Value Co-Creation Behavior Conceptual Framework

  • Akmal Nashren Bin Abd Malik
  • Yusman Bin Yacob
  • Jati Kasuma Bin Ali
  • February 19, 2025
  • Marketing
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The Advertising of Smartphones: Discourses of Assurance, Functionality and Experience

  • Mohd Razwan Zulkafli
  • Hanita Hassan
  • Wan Farah Wani Wan Fakhruddin
  • February 20, 2025
  • Marketing
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The Impact of Marketing Strategy on Entrepreneurial Success: Exploring the Mediating Role of Technological Advancement through an Advanced Hierarchical Approach

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The Relationship Between Attitude on Personalised Advertising and Buying Behaviour Among Millennials in Malaysia

  • Noryusnita Ramli
  • Nur Alyani Mohd Shukri
  • Siti Nasarah Ismail
  • February 17, 2025
  • Marketing
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A Comprehensive Literature Review Study of Comparative Effectiveness of Price Information in Advertisement towards Viewer Engagement on Social Media

  • Tuan Putri Raidah Tuan Rosedi
  • Mat Redhuan Samsudin
  • Noorlida Daud
  • February 15, 2025
  • Marketing
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Analysis Of Brand Love On English Football Teams

  • Rahida Abd Rahman
  • Azleen Ilias
  • February 13, 2025
  • Marketing
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The Influence Of Service Quality And Experiential Marketing On Revisit Intention Through Customer Satisfaction With Social Media Instagram As A Moderator Variable

  • Naufal Farras Alfattahu
  • Edy Yulianto
  • Edriana Pangestuti
  • Rintis Worodinanti
  • February 10, 2025
  • Marketing
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How Customers Decide: Unveiling the Drivers of Customers’ Online Purchase Behavior on Online Food Delivery Apps

  • Mohamad Haziq Izzuddin Baharin
  • Muhammad Izzat Zulkifly
  • Zurena Shahril
  • Mohd Aliff Abdul Majid
  • February 8, 2025
  • Marketing
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The Impact of Brand Experience on Brand Consciousness of Customers in the Airline Industry

  • Hassan Raza
  • Jati Kasuma Ali
  • Margaret Lucy Gregory
  • January 22, 2025
  • Marketing
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The Impact of Brand Experience, Communication, and Attachment in Enhancing Brand Consciousness: A Conceptual Study of Airline Industry

  • Hassan Raza
  • Jati Kasuma Ali
  • Margaret Lucy Gregory
  • January 21, 2025
  • Marketing
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The Impact of Social Media Influence, Digital Payment Convenience, and Brand Equity on Impulse Purchase Behavior: A Structural Equation Modeling Approach

  • Muhammad Asyraf Hasim
  • Sallaudin Hassan
  • Mahiah Said
  • January 17, 2025
  • Marketing
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Influence of Volume of Online Customers’ Reviews on Hotel Reservations in Tanzania

  • Georgina, Gustav
  • Silverius C. Komba
  • Crispin Mbogo
  • January 6, 2025
  • Marketing
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A Review on Pharmaceutical Marketing Strategies from Medical Representatives in Doctors’ Prescribing Decisions

  • Amrita Acharya
  • Abu Bakar Abdul Hamid
  • January 4, 2025
  • Marketing
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How Does the Marketing Mix Influence Green Purchase Intention Among Personal Care and Cosmetics Customers

  • Al Amirul Eimer Bin Ramdzan Ali
  • Fatin Nurain Abdul Munir
  • Syed Mohd Amirul Syed Abdul Basek
  • Mohd Safwan Ramli
  • Nur Nabilah Binti Abdullah
  • Shahrul Nizam Mohd Basari
  • January 3, 2025
  • Marketing
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Analyzing the Impact of Privacy Concerns on Consumer Behavior

  • Kristelle Ann P. Aragon
  • Michelle Ann Lois Cabudoc
  • Arianne B. Remolin
  • Zarah May D. Zamora
  • January 2, 2025
  • Marketing
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Decoding Advertisement: Unpacking the Influence of Different Type of Advertisement on Consumer Emotion and Purchase Intention

  • Ain Aurush
  • Nor Irvoni Mohd Ishar
  • Peck-Leong Tan
  • December 23, 2024
  • Marketing
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Consumer Perception of Eco-Friendly Apparel: Insights from Bangladesh’s RMG Sector

  • Salma Honey
  • Prof. Dr. Md. Jakir Hossain
  • December 18, 2024
  • Marketing
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A Systematic Literature Review on the Attitude-Behaviour Divides in Favour of Sustainable Consumption

  • Pituwela Kankanamge Chamari Dinesha
  • Prof. P. G. S. Amila Jayarathne
  • Dr. Galdolage, B.S.
  • December 17, 2024
  • Marketing
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Social Marketing and the Management of Youth Restiveness in Nigeria’s Oil-Producing Region

  • Marcus Friday Ovovwero Ekure
  • Anayo D. Nkamnebe
  • Chukwudi Ireneus Nwaizugbo
  • Solomon A. C. Egbule
  • December 9, 2024
  • Marketing
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Social Factors Influencing Purchase of Branded Apparel among Rizal Memorial Institute of Dapitan City Incorporated Employees

  • Leonila C. Maghinay
  • Zarajane A. Balladares
  • Rey Anthony L. Galabin
  • Herwin T. Florin
  • Mea Ann Cajilig
  • May T. Rendon
  • December 5, 2024
  • Marketing
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Sustainability and Technology Influence Towards Hotels Guest Satisfaction

  • Maisarah Abdul Hamid
  • Muhammad Syamim Juhaizi
  • Nur Zuhayra Irdina Binti Zamuin
  • Zatul Iffah Mohd Fuza
  • Sulaiha Mohd Isa
  • December 5, 2024
  • Marketing
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Marketing Manager’s Perceptions and Their Roles in Measuring Strategic Performance

  • Zaid Yaseen Saud
  • Marwan Sabah Hasan
  • December 2, 2024
  • Marketing
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Navigating the Complexities of Global Marketing

  • Shuaib Sahid Kamara
  • December 2, 2024
  • Marketing
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From Refueling the Tank to Refilling the Stomach: The Predictors of Gas Station Foodservice Outlets towards Customer Perspectives

  • Raja Puteri Saadiah Raja Abdullah
  • Hashim Fadzil Ariffin
  • November 11, 2024
  • Marketing
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The Clean Beauty: Factors Affecting Organic Cosmetics Purchase Intention among Malaysian Millennials

  • Norazira Mohd Abas
  • Nurul Zamratul Asyikin Ahmad
  • Ahmad Harith Syah Md Yusuf
  • Adi Hakim Talib
  • Ridzuan Adli Azidin
  • October 21, 2024
  • Marketing
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The Influence of Marketing Strategies on Educational Waqf: Impact on Community Support

  • Mohd Shahid Azim Mohd Saufi
  • Yusuf Haji-Othman
  • Norhafizah Abdul Halim
  • Aemy Aziz
  • Muhamad Anas Ibrahim
  • October 2, 2024
  • Marketing
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Marketing Strategies as a Catalyst for Community Involvement in Educational Waqf

  • Mohd Shahid Azim Mohd Saufi
  • Ahmad Khilmy Abdul Rahim
  • Mohammad Amir Wan Harun
  • Ahmad Harith Ashrofie Hanafi
  • Norhasyikin Rozali
  • October 2, 2024
  • Marketing
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How Loyal are You? Factors Influencing Consumer Brand Loyalty among Smartphone Users in Malaysia

  • Siti Noor Aishah Mohd Sidik
  • Mohamad Zainol Abidin Adam
  • Kanesh Gopal
  • Adilah Othman
  • October 1, 2024
  • Marketing
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Educating Brands? How Integrating Behavioural Insights, Influential Marketing and Consumer Decision-Making Can Elevate Consumer Literacy in Fashion Branding.

  • Ania A Drzewiecka
  • Amelia Allan
  • October 1, 2024
  • Marketing
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Personalization Strategies and Customer Loyalty among Deposit-Taking SACCOs in Western Kenya

  • Vivienne Akinyi
  • Dishon Wanjere
  • Edwin Jairus Simiyu
  • September 26, 2024
  • Marketing
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Brand Supportive Behavior among Insurance Agents in Malaysia

  • Adilah Othman
  • Hasnizam Shaari
  • Siti Noor Aishah Mohd Sidik
  • September 25, 2024
  • Marketing
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“Marketing is Everything”

  • Y.M.W.G.P.K. Udurawana
  • September 23, 2024
  • Marketing
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Exploring Professional Practices in Influencer Marketing: A Study of Advertising Agencies in Nigeria

  • YUSUF, Khadijah Temitope
  • OLATUNJI, Rotimi Williams
  • OKUNNU, Ganiu Oladega
  • May 15, 2025
  • Marketing
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Social Class and Choice of Fast-Moving Consumer Healthcare Products Among Women in Southeast Nigeria.

  • OGBU-NWALI, Ogonna E.,
  • ENEH, Nnajiofor C. PhD
  • NWEKE Maduabuchi C.,
  • ABUGU Nneka J
  • UGWUJA Chioma P
  • OTEI Chinwendu D., PhD
  • Adaora O. PhD
  • OBEKE Chinyere B.
  • April 26, 2025
  • Marketing +1 more
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An Insights of Tourist Motivation and Implications for Tourism Marketing Plan

  • Ho Nhu Ngoc.
  • Le Thi Ngoc Anh
  • August 8, 2024
  • Marketing
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Urban Regeneration and Housing Market Dynamics: Examining the Impact of Brownfield Sites in Malaysia

  • Aida Julia Aminuddin
  • Nurul Hana Adi Maimun
  • Nurzafira Zihannudin
  • Sabariah Eni
  • Umussaa'dah Adam
  • April 7, 2025
  • Marketing
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The Influence of Supply Chain Responsiveness Elements on Order Fill Rate in Apparel Industry. A Case Study of Apparel Shops in Harare CBD.

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Determiners of Family Life Cycle as a Demographic Segmentation Practices on Consumer Choice of Ready to Wear Clothes in Kenya

  • Dr. Ann Kwamboka Orangi
  • Dr. Ombui
  • July 30, 2024
  • Marketing
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The Study of Integrated Marketing Communication for Medical Tourism in Thailand

  • Supak Nunabee
  • Kanokkarn Keawnuch
  • March 6, 2025
  • Marketing
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Enviropreneurial Marketing Strategies on Sustainability of Cement Industry in Kenya

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Mediating Role of Self Congruity on Retail Patronage Decisions among Supermarket Shoppers in Kenya

  • Jackline Wakaba
  • Dr. Stephen Ntuara Kiriinya, PhD
  • Dr. Tabitha Waithaka, PhD
  • July 17, 2024
  • Marketing
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The Influence of Maternity Wear Brand Image Innovation Elements on Consumer Behavior: A Grounded Theory Study

  • Sun Yuting
  • Zainu Din Bin Md Nor
  • June 19, 2024
  • Marketing
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Consumer Preferences of Accommodation Facilities’ Promotional Tool in Solano, Nueva Vizcaya

  • Calao, Paolo Emmanuel C.
  • Caro, Khate Darlene Leigh F.
  • Castillo, Zymone Anjelo E.
  • Gregorio, Jerome Rafael J.
  • Quinto, Eugene Christian A.
  • Tanglao, Paul Joshua C.
  • Ibarra, John Michael C.
  • June 19, 2024
  • Marketing
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Review Study About Marketing Strategies Implemented During Covid -19 Pandemic in Both Global and Sri Lankan Context

  • K.J.M. SURANTHA SANJAYA
  • May 24, 2024
  • Marketing
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Effect of Segment Reporting Practice on Investors Decision Making: A Comparative Analysis of Nigeria and South Africa

  • Omobolanle Abike AJIBOLA
  • Niyi Solomon AWOTOMILUSI (Ph.D)
  • Oluwapomile Joseph OBAMOYEGUN
  • May 10, 2024
  • Marketing
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Social Influence, Self-Efficacy, Trust, and Corporate Digital Responsibility in Adoption of E-Marketing

  • Kamrul Islam Syed
  • Prof. Abu Bakr Sade
  • Prof. Huam Hon Tat
  • April 6, 2024
  • Marketing
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Assessing 360-Degree Guided Virtual Tour Video as a Viable Tourism Destination Marketing Tool: An Affective Appraisal Theory Approach

  • Anderson Ngelambong
  • Dahlan Abdullah
  • Nur’Hidayah Che Ahmat
  • Wan Rusni Wan Ismail
  • Sri Handajani
  • Luthfiyah Nurlaela
  • March 18, 2024
  • Marketing
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Evaluating the Socioeconomic Factors and Distribution Challenges in Retail Dried Catfish Marketing: A Case Study of Akure South Local Government Area, Ondo State, Nigeria

  • T. Akinsete
  • O. Oduntan
  • M.Omoseyin
  • M.Obe
  • A. Ademati
  • O.Omosehin
  • December 30, 2023
  • Marketing
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The Influence of Covid -19 on Human Resources Management at Marymount Teachers College in Mutare

  • Mashamba Tarashika
  • Mukome Constance H.
  • December 13, 2023
  • Marketing
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Consumer’s Attitude and Eco-Friendly Products among Selected Vegetable Suppliers in Panabo City Supermarket

  • No authors found.
  • December 6, 2023
  • Marketing
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Market Share and Price-Setting Behaviour in Bilateral Areas: Evidence from Bambara Groundnut Markets in Nigeria

  • Agbo, Josephine Nkechi
  • Okpukpara Benjamin C
  • Ude, Kingsley David
  • October 29, 2023
  • Marketing
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Perceptions of users living with Disabilities towards Academic Library Services: A Marketing and Quality Assurance Approach.

  • Beula Goroba
  • Admore Mashokoh
  • Silas Sithole
  • October 16, 2023
  • Marketing
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Effects of Political Advertising on Voters Participation in Elections: A Study of 2019 General Election Participants in Anambra State

  • Marjorie O. Ankeli
  • October 9, 2023
  • Marketing
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Political Marketing: A Third Force in Political Campaign

  • Dr. Veronica N. Ndubuisi
  • September 29, 2023
  • Marketing
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Consumer responses towards Online Behavioural Advertising (OBA) on Facebook

  • Fazeela J Ahsan
  • Kashmi D Jayathunga
  • September 15, 2023
  • Marketing
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