IJRISS - Volume 10, Issue 13
Articles
Evaluating the Impact of Social Media Metrics on Organizational Decision-Making: A Case Study of PELUM Uganda
Authors: Ezra Kalule
Abstract: Social media metrics have become an essential tool for organizations worldwide, enabling them to assess stakeholder engagement, monitor public sentiment, and refine strategies. As a nonprofit organiza...
Assessing the Role of Peace Journalism in Mitigating Cross-Border Conflicts: Case Study of Moyo, Uganda and Kajo-Keji, South Sudan
Authors: Yanta Daniel Elisha, Nkalubo Hakim
Abstract: This study examined the role of peace journalism in reducing cross-border conflicts between Uganda and South Sudan, focusing on Moyo, Uganda, and Kajo-Keji, South Sudan. The study was crucial for gain...
Applying the Health Belief Model and the Theory of Planned Behavior to Address Vaccine Hesitancy in Nigeria
Authors: Williams A. Wada, Ajijir Martin
Abstract: Vaccination is a transformative public health intervention, yet vaccine hesitancy—the delay or refusal of vaccines despite availability—remains a significant barrier to achieving high immunization...
Challenges of Utilisation of AI Chatbot (Leo) as a Digital Public Relations Strategy among UBA Customers in South-East, Nigeria
Authors: Uju Cecilia Onuchukwu, Professor Ifeoma Vivian Dunu
Abstract: In the banking sector, AI-driven Public Relations (PR) strategies have gained prominence, with financial institutions leveraging chatbots, such as UBA’s Leo, to provide seamless customer interaction...
Communicator's Credibility in Persuasive Communication of Da'wah: A Study of the Pandawara Group Environmental Conservation Campaign Perspective Source Credibility Theory
Authors: A Zamzami Almufassir, Nuskiyatul Mu’tamiroh, Putri Afifah Fitrianingtyas, Zaina Maulani Fauziyah Latif, Ali Murtadho, Sulistio
Abstract: This study examines the credibility of the Pandawara Group as a communicator in persuasive communication of environmental da'wah by referring to the Source Credibility Theory and the da'wah bil hal ap...
Proven Strategies for Content Marketing Success : A Literature Review
Authors: Afef Sahli
Abstract: This chapter explores the essential practices for brands and companies to effectively master content marketing in order to attract, engage, and retain their target audiences. It emphasizes the integra...
Impact of Electronic Media on Rural Development in Nasarawa Eggon Local Government Area, Nasarawa State, Nigeria
Authors: P.T. Marcus, Christiana Awushi Alanji
Abstract: Despite the growing relevance of electronic media in disseminating information and supporting development, many rural residents continue to experience persistent problems that hinder their effective u...
From Print Culture to Digital Platforms: An Empirical Study on Mobile App-Based Reading and the Transformation of Sri Lankan Publishing Industry
Authors: H. M. D. Malinda, Dr. K. P. Gamage
Abstract: This study examines the nature of the change in the Sri Lankan publishing industry from printed materials to reading using mobile phone applications. Quantitative research approach was utilized to col...
Integrated Layered Crisis Communication Model (ILCCM) in Managing University Conflict: A Mixed Methods Study at the University of Eldoret
Authors: Jepkemboi Kirwa, Bernard Kibet Malakwen
Abstract: This study investigates communication strategies in managing university-based conflicts and introduces the Integrated Layered Crisis Communication Model (ILCCM) as an empirically grounded contribution...
Weaponizing Words in a Connected World: Digital Microaggressions, Weaponised Communication, and Technology-Governed Exposure
Authors: Zaliha Idris*, Ninderpal Singh Balwant Singh, Suhaimee Saahar Saabar, Ahlam Abdul Aziz
Abstract: This study examines how digital microaggressions become structurally consequential in platformed communication environments by tracing their structural association with weaponised communication and te...
Symbolism in Malaysian Horror Films: A Netflix Case Study
Authors: Farhah Dhamirah Ahmad Fikri, Mohd Syuhaidi Abu Bakar
Abstract: Malaysian horror films on Netflix have become an increasingly popular medium through which local fears, beliefs, and politics are visualized, yet the symbolism embedded in these films is underexplored...
Strengthening Public Health Communication Strategies for Recurrent Lassa fever Outbreaks in Nigeria
Authors: Adesola Oyawoye
Abstract: Lassa fever remains a persistent public health challenge in Nigeria, with recurrent outbreaks annually that typically peak during the early months of the dry season. Despite ongoing surveillance and r...
Effectiveness of AI-Generated Short form Videos in Instilling Environmental Awareness among Gen Z
Authors: Dr. Habeeb Ur Rahaman S, Mr. Sai Surendar R, Mr. Bharanidharan A, Ms. Sneha S
Abstract: Artificial Intelligence (AI) is a developed technology to create digital content using prompts. AI-driven websites and applications play a vital role in creating digital content. Social media platform...
A Multimodal Critical Discourse Analysis of Selected Socio-Cultural and Socio-Political Memes among Nigerian Netizens
Authors: Eunice Omolara Olarewaju
Abstract: This study presents a critical multimodal analysis of memes of different socio-cultural and socio-political issues in Nigeria purposively collected from three dominant online platforms - X (Former Twi...
The Role of Digital Freedom Wall in Empowering Student Voices
Authors: Trixia Jane M. Villarta, JM A. Gamulo, Rovilyn D. Tigtig, Donna Mae R. Ricaborda
Abstract: The Digital Freedom Wall serves as a participatory digital platform that enables students to freely express their voices, opinions, and concerns within an academic community. This study examined how t...
Impact of Artificial Intelligence on Undergraduate Students’ Independent Reasoning and Critical Thinking in Ekiti State, Nigeria
Authors: Oluyemo, Catherine Ajoke, PhD
Abstract: This study examines the impact of Artificial Intelligence (AI) tools on undergraduate students’ independent reasoning and critical thinking in Ekiti State, Nigeria. A mixed-methods, cross-sectional ...
From Mass Hero to Political Contender: A Strategic Communication Analysis of Ideological Layering and Pre-Marketing in Actor Vijay’s Cinematic Trajectory
Authors: Ms. Rani Preethi M, Dr. Mahalakshmi Selvaraj
Abstract: Films and politics are interwoven with each other. Tamil films in particular have stood the test of time as a strategic communication medium for planting political ideologies and harvesting the requir...
The Role of Perceived Ease of Use and Usefulness in Students' Adoption of Gamification Technologies: Evidence from Malaysia
Authors: Noor Saatila Mohd Isa, Norliana Omar, Sunarti Halid, Norhayati Sulaiman, PM Dr. Rahayu Abdul Rahman
Abstract: This study applies to the Technology Acceptance Model (TAM) to explore the factors shaping students' intentions to adopt gamification tools in educational settings. Specifically, it investigates how p...
Exploring Transactional Communication Processes in Student–ChatGPT Interactions: A Case Study of St. Paul University Manila Undergraduates’ Essay Writing on Pakikisama
Authors: Carla Louisse Marasigan, Samantha Jasmin Angeles, Precious Chyll Cabigan, Keziah Beatrice Tobias, Brian Bantugan, PhD, Jantima Kheokao, PhD, Benedicto Modesto, Reynald Alfred Sy, Sr. Felicitas Bernardo, SPC
Abstract: This qualitative case study explored the transactional communication processes between undergraduate students and ChatGPT at St. Paul University Manila. Anchored in Transactional Communication Theory,...
Blockchain-Based Electoral Systems as a Remedy for Electoral Fraud: Evidence from Nigeria's Democratic Experience
Authors: Anthony C.N. Igwebuike
Abstract: Electoral integrity remains one of the most critical challenges confronting emerging democracies, particularly in sub-Saharan Africa. This article examines the viability of Hyperledger Fabric blockcha...
Cyber Threat Intelligence Frameworks for Converting Heterogeneous Threat Feeds into Actionable Quantitative Risk Intelligence: A Systematic Review
Authors: Joseph Adebayo Ojeniyi, Baha Catherine Maigida, Olusanjo Olugbemi Fasola, Grace Amina Onyeabor, Adam Muhammad Saliu, Fatima Binta Adamu
Abstract: The scale, speed, and sophistication of cyber threats continue to grow, creating an urgent need for security frameworks that can convert heterogeneous threat feeds into actionable, quantitative risk i...
Effect of Digital Communication on Intrapersonal Relationship among Undergraduate Students: A Study at Faculty of Education, Language and Communication, University Malaysia Sarawak (UNIMAS)
Authors: Vimala Govindaraju, Neesha Ugan
Abstract: The usage of social media and messaging apps has made digital communication an essential element of university students' everyday lives. Prior research has mostly looked at how digital communication a...
Big Belly-No Baby Syndrome: Perceptions of Premenopausal Women on Misinformation Surrounding Uterine Fibroids in Awka South LGA
Authors: Moneke, Amaka Julieth, Obi, Evelyn Chinwe, Gloria, Nneka Ono, Chiaghana, Chiazor A., Okoli, Ogechukwu. N.
Abstract: This study examined the perceptions of premenopausal women on misinformation surrounding uterine fibroids in Awka South Local Government Area of Anambra State, Nigeria. In many communities, fibroids a...
Portrayal of Suicide in Kenyan Television News: Stigma, Sensationalism, and Compliance with Responsible Reporting Standards
Authors: Allan Muchemi
Abstract: Media coverage of suicide has measurable effects on public attitudes and suicidal behavior. Kenyan television news remains entirely unstudied in this regard, and no published evidence exists on whethe...
Employee Relations Practices and Organisational Effectiveness in Nigerian Private Universities: An Assessment of Afe Babalola University, Ado-Ekiti
Authors: Olanike J. OLUSOLA., Omowumi B. OLASEINDE (PhD)., Adenike O. ADUROGBOLA, Olalekan I. AYOADE, Sarah O. OJO
Abstract: Employee relations remain a critical determinant of organisational effectiveness, particularly within higher education institutions where human capital drives academic excellence. This study assesses ...
Assessing the Role of Radio Political Talk Shows in Shaping Democratic Participation in the Forthcoming Nigeria’s 2027 Presidential Election
Authors: Adurogbola, Adenike Olajumoke, Dr. Ajayi, Taiwo Peter, Badmus, Adegbenro Sulaimon, Ayoade, Olalekan Ifeyimika, Olusola Olanike Justinah, Jerry Adewale
Abstract: This study assess how radio political talk shows in Nigeria serve as vital platforms for information dissemination, voter education, political socialization and public enlightenment in the build-up to...
Beyond The Scroll: The Role of TikTok in Shaping Social Opinions among Students
Authors: Alexis Ray R. Alisna, Bradly N. Bayet, Yurie June D. Lim, Juris Rita M. Seclot, Donna Mae R. Ricaborda
Abstract: In an age where a single swipe can influence how young people think, feel, and respond to social realities, TikTok has emerged as a powerful platform shaping public awareness and opinion. This study e...
Assessing Tangubanon’s Level of Awareness Through DXCT News Programs
Authors: Jonel O. Alcasid, Leonilyn M. Lago, Danica A. Pagarita, Jemarie P. Villones, Donna Mae R. Ricaborda
Abstract: Radio news programs is significant in delivering timely information on current events, weather updates, and local issues, particularly in rural areas with limited access to television or the internet....
Transcultural Reception of Dubbed Television Narratives: A Thematic Analysis of How Sinhala-Dubbed Foreign Dramas Mediate Cultural Meaning and Relationship Ideologies in Sri Lanka
Authors: A. M. G. K. N. Senevirathne
Abstract: Sinhala-dubbed foreign TV dramas remain super popular in Sri Lanka. Since Rupavahini first aired the hit Japanese show Oshin in 1989, such shows kept drawing big crowds. Even reruns drew viewers for d...
Visualising Disease Through Lens: Camera Shot as Visual Storytelling in Transforming Reality to Art Cinematic in Disease Film
Authors: Rasmuna Shafiee, Wahidah Abdul Wahab
Abstract: The directors used visual storytelling to show the viewer how a physical or psychological diseases may significantly alter the world. In order to turn invisible diseases into visceral, visual experien...
Implications of Artificial Intelligence on Alternative Journalism Practice in South East Nigeria
Authors: Dr. Rosemary Itaman Urukpe, Ojokoh Oyinmiebi Harriet, Dr. Stella Adannaya Nelson-Ogbaeja, Dr. Nelson Iroabuchi Ogbaeja
Abstract: The emergence and fast-growing nature of artificial intelligence age in journalism practice in developing countries like Nigeria required a multi-faceted approach, piloted through research and innovat...
Perception of Political Disenfranchisement and Intention to Vote Among Journalists in Southwest Nigeria
Authors: Akinola Moses Owolabi, Yinusa Shittu, Marian Oyinda Aborisade
Abstract: Political franchise should be a fundamental right of any eligible voter during elections in democratic governance. That is why many international conventions theoretically recognise the rights of indi...
The Influence of Digital Marketing Communication on Automotive Event Visitor Loyalty with Visiting Intention as a Mediator: An Empirical Study on IIMS and GIIAS
Authors: Hashifa Inara Qatrunnada, Agustin Rusiana Sari
Abstract: This study aims to analyze the influence of digital marketing communication on visitor loyalty at the automotive events Indonesia International Motor Show (IIMS) and Gaikindo Indonesia International A...
Engagement in Multiplayer Online Gaming as Digitally Mediated Communication: Examining Social Interaction among Malaysian Young Adults
Authors: Loh Yoke Ling, Chiang Tze Hong, Sarina Yusuf, Mohd Haniff Mohd Tahir, Josry Sakian
Abstract: Despite the rapid growth of multiplayer online gaming worldwide, existing research has predominantly examined gaming from psychological and behavioural perspectives, with comparatively limited attenti...
The Meaning Problem in AI: From Language Generation to Meaning Governance
Authors: Liz Johnson
Abstract: Contemporary generative AI systems have achieved significant advances in linguistic and conversational coherence, enabling real-time communication across languages, cultures, and contexts. However, th...
The Psychological Impact of 'Doomscrolling' on Digital Media Consumers in the Post-Pandemic Era
Authors: Wadduwage Ishara Madhushanka
Abstract: The phenomenon of "doomscrolling", the compulsive and continuous consumption of negative, distressing or catastrophic news via digital media platforms, has experienced an exponential surge in the post...
Implications of AI-Assisted Data Analysis and Content Generation in Kenyan Online Newsrooms on Journalistic Integrity and Accuracy
Authors: Akinyi Dora, Monyenye Kirotwa Sheila, Prof. Idah Muchunku Mwenda
Abstract: The technology of Artificial Intelligence (AI) has become more pervasive than ever before in the twenty-first-century practice of journalism, with digital newsrooms around the world using AI to analyz...
WhatsApp Scams, Cybersecurity Awareness and Digital Consumer Vulnerability among Mobile Banking Users in Nepal
Authors: Anjali Sapkota, Bidur Paudel
Abstract: This study examined WhatsApp scam exposure, cybersecurity awareness, and digital consumer vulnerability among mobile banking users in Nepal. A cross-sectional survey was completed by 402 adults who us...
The Role of Social Media in Enhancing Audience Engagement in Radio Programming: A Case Study of KNC Radio in Kabwe, Zambia
Authors: Natasha C. Malama
Abstract: The shift from traditional to digital media has had a major impact on the development of media relations tactics. This study investigates the role of social media in enhancing audience engagement in r...
A Descriptive Analysis of Social Media Content Framing the Economic Benefits of Rooftop Solar PV in Indonesia
Authors: Rafi’i, Algooth Putranto, Jamalullail, Novida Irawan, Anna Nurjanah
Abstract: The rapid growth of renewable energy discourse in digital media has positioned social media as an influential platform for shaping public understanding of sustainable energy technologies. In Indonesia...
National Identity and Ancient Persia: The Semiotics of Pre-Islamic Symbols in Modern Iran
Authors: Sarvenaz Safavi
Abstract: This article examines the role of pre-Islamic Persian symbols in shaping contemporary Iranian national identity through contemporary semiotic theory. Drawing on Yuri Lotman, Umberto Eco, Winfried Nöt...