IJRISS - Volume 10, Issue 13
Articles
Evaluating the Impact of Social Media Metrics on Organizational Decision-Making: A Case Study of PELUM Uganda
Authors: Ezra Kalule
Abstract: Social media metrics have become an essential tool for organizations worldwide, enabling them to assess stakeholder engagement, monitor public sentiment, and refine strategies. As a nonprofit organiza...
Assessing the Role of Peace Journalism in Mitigating Cross-Border Conflicts: Case Study of Moyo, Uganda and Kajo-Keji, South Sudan
Authors: Yanta Daniel Elisha, Nkalubo Hakim
Abstract: This study examined the role of peace journalism in reducing cross-border conflicts between Uganda and South Sudan, focusing on Moyo, Uganda, and Kajo-Keji, South Sudan. The study was crucial for gain...
Applying the Health Belief Model and the Theory of Planned Behavior to Address Vaccine Hesitancy in Nigeria
Authors: Williams A. Wada, Ajijir Martin
Abstract: Vaccination is a transformative public health intervention, yet vaccine hesitancy—the delay or refusal of vaccines despite availability—remains a significant barrier to achieving high immunization...
Challenges of Utilisation of AI Chatbot (Leo) as a Digital Public Relations Strategy among UBA Customers in South-East, Nigeria
Authors: Uju Cecilia Onuchukwu, Professor Ifeoma Vivian Dunu
Abstract: In the banking sector, AI-driven Public Relations (PR) strategies have gained prominence, with financial institutions leveraging chatbots, such as UBA’s Leo, to provide seamless customer interaction...