IJRISS - Volume 10, Issue 13
Articles
Evaluating the Impact of Social Media Metrics on Organizational Decision-Making: A Case Study of PELUM Uganda
Authors: Ezra Kalule
Abstract: Social media metrics have become an essential tool for organizations worldwide, enabling them to assess stakeholder engagement, monitor public sentiment, and refine strategies. As a nonprofit organiza...
Assessing the Role of Peace Journalism in Mitigating Cross-Border Conflicts: Case Study of Moyo, Uganda and Kajo-Keji, South Sudan
Authors: Yanta Daniel Elisha, Nkalubo Hakim
Abstract: This study examined the role of peace journalism in reducing cross-border conflicts between Uganda and South Sudan, focusing on Moyo, Uganda, and Kajo-Keji, South Sudan. The study was crucial for gain...
Applying the Health Belief Model and the Theory of Planned Behavior to Address Vaccine Hesitancy in Nigeria
Authors: Williams A. Wada, Ajijir Martin
Abstract: Vaccination is a transformative public health intervention, yet vaccine hesitancy—the delay or refusal of vaccines despite availability—remains a significant barrier to achieving high immunization...
Challenges of Utilisation of AI Chatbot (Leo) as a Digital Public Relations Strategy among UBA Customers in South-East, Nigeria
Authors: Uju Cecilia Onuchukwu, Professor Ifeoma Vivian Dunu
Abstract: In the banking sector, AI-driven Public Relations (PR) strategies have gained prominence, with financial institutions leveraging chatbots, such as UBA’s Leo, to provide seamless customer interaction...
Communicator's Credibility in Persuasive Communication of Da'wah: A Study of the Pandawara Group Environmental Conservation Campaign Perspective Source Credibility Theory
Authors: A Zamzami Almufassir, Nuskiyatul Mu’tamiroh, Putri Afifah Fitrianingtyas, Zaina Maulani Fauziyah Latif, Ali Murtadho, Sulistio
Abstract: This study examines the credibility of the Pandawara Group as a communicator in persuasive communication of environmental da'wah by referring to the Source Credibility Theory and the da'wah bil hal ap...
Proven Strategies for Content Marketing Success : A Literature Review
Authors: Afef Sahli
Abstract: This chapter explores the essential practices for brands and companies to effectively master content marketing in order to attract, engage, and retain their target audiences. It emphasizes the integra...
Impact of Electronic Media on Rural Development in Nasarawa Eggon Local Government Area, Nasarawa State, Nigeria
Authors: P.T. Marcus, Christiana Awushi Alanji
Abstract: Despite the growing relevance of electronic media in disseminating information and supporting development, many rural residents continue to experience persistent problems that hinder their effective u...
From Print Culture to Digital Platforms: An Empirical Study on Mobile App-Based Reading and the Transformation of Sri Lankan Publishing Industry
Authors: H. M. D. Malinda, Dr. K. P. Gamage
Abstract: This study examines the nature of the change in the Sri Lankan publishing industry from printed materials to reading using mobile phone applications. Quantitative research approach was utilized to col...
Integrated Layered Crisis Communication Model (ILCCM) in Managing University Conflict: A Mixed Methods Study at the University of Eldoret
Authors: Jepkemboi Kirwa, Bernard Kibet Malakwen
Abstract: This study investigates communication strategies in managing university-based conflicts and introduces the Integrated Layered Crisis Communication Model (ILCCM) as an empirically grounded contribution...