IJRISS - Volume 9, Issue 28
Articles
Determinants of Students’ Intention to Use AI Chatbots in Entrepreneurship Education: A Technology Acceptance Model Perspective
Authors: Siti Nur Aisyah Alias, Atirah Sufian, Mohd Fazli Mohd Sam, Mohd Fauzi Kamarudin, Norhidayah Jamaluddin, Thahira Bibi TKM Thangal
Abstract: Entrepreneurship is central to achieving the United Nations’ Sustainable Development Goals (SDGs) and Malaysia’s national strategies to create jobs, foster innovation, and encourage youth entrepre...
The Role of Self-Efficacy and Business Simulation towards Entrepreneurial Traits Development
Authors: Victor Nipis, Juhaini binti Jabar, Murzidah binti Ahmad Murad
Abstract: Although entrepreneurship has been prioritized in the Twelfth Malaysia Plan (RMK-12) and the National TVET Policy, current practices remain largely theoretical and offer limited opportunities for expe...
Transforming Teacher Leadership and Learning with Artificial Intelligence: A UAE Educational Perspective
Authors: Aishah Ahmed Hamdan AlZeyoudi, Mohd Fauzi Kamarudin
Abstract: The integration of Artificial Intelligence (AI) in education represents a transformative force reshaping teacher leadership and student-centered learning practices. This study examines how AI technolo...
Generational Differences in Politeness Strategies in English for Specific Purposes (ESP) Workplace Communication: A Narrative Review of Theories, Practices, and Emerging Trends
Authors: Ummi Aishah binti Yaakob, Azmi bin Abdul Latiff
Abstract: Politeness in English for Specific Purposes (ESP) and workplace communication is a vital pragmatic resource for maintaining professionalism, managing relationships, and negotiating intercultural inter...
An Empirical Investigation of the Determinants of Consumer Intention to Adopt Self-Service Technologies in the Malaysian Hospitality Sector
Authors: Amir Aris, Atirah Sufian, Hani Nurfaezah Hashim, Amizatulhawa Mat Sani, Siti Nur Aisyah Alias, Alif Ziyad Mohd Zamri
Abstract: The rapid adoption of self-service technology (SST) in the hospitality industry offers efficiency and convenience, yet many providers struggle to understand the key factors influencing consumer accept...
The Interplay of Leadership Styles and Millennial Motivation: A Conceptual Paper
Authors: Vishalini Sankaran, Mohd Fauzi Kamarudin, Muhammad Ridzuan
Abstract: The contemporary workplace is being transformed by rapid technological advancement and generational shifts, with Millennials now constituting a dominant segment of the global workforce. As a cohort ch...
Implementation of Inclusive Business Model in Malaysia: A Preliminary Analysis
Authors: Wan Muhammad Idham Wan Mahdi, Wan Fauziah Wan Yusoff, Abd. Razak Ahmad, Mohd Guzairy Abd. Ghani
Abstract: Inclusive business models (IBM) have indeed gained significant attention for their potential to address economic and social challenges simultaneously. By integrating low-income communities into the va...
Exploring Electric Vehicle Intention Among Malaysian Car Users: Insights from an Integrated TPB– UTAUT Model
Authors: Tuan Badrol Hisham Tuan Besar, Sharidatul Akma Abu Seman, Norfadzilah Abdul Razak, Nurul Ainun Ahmad Atory, Muhammad Akaram Adnan
Abstract: Electric vehicles (EVs) are widely recognized as a vital pathway to sustainable mobility, yet their adoption remains limited in many emerging markets, including Malaysia. Despite the presence of polic...
Impact of Mobile Computing and Gamification toward Teenagers Characteristic Development and Personality
Authors: Hasan Saleh, Nur Afiqah Khumairah
Abstract: This study explores the impact of mobile computing and gamification on teenagers’ characteristic development and personality, aiming to understand how the use of mobile devices and gamified experien...
Service Quality in Food and Beverage Industry: A Bibliometric Review
Authors: Nur Amirah Abdul Ghafar, Soo-Fen Fam, Tan Choryuin, Zun-Liang Chuan, Sentot Imam Wahjono
Abstract: Purpose
The purpose of this paper is to identify the link and connection between the main theme i.e. Service Quality and Food and Beverages. It also aims at identifying the valuable contributions fr...
Leveraging Data Analytics to Enhance Customer Experience in the Food and Beverage (F&B) Industry: A Review of Practices and Strategies
Authors: Z. Z. Zulpekri, N. F. Razali, N. A. Abdul Aziz, N. M. Ali, M. N. Mohd Nizam, N. S. Ahmad
Abstract: The rapid digital transformation in the food and beverage (F&B) industry requires businesses to continuously adapt to evolving customer expectations, technology integration, and competitive pressures....
Consumer Perception, Innovativeness, and Readiness in Smart Home Technology Adoption: Evidence from Malaysia
Authors: Nurul Hasyimah Mohamed, Mohd Fazli Mohd Sam, Amir Aris, Siti Nur Aisyah Alias, Nurul Hamizah Mohamed
Abstract: The rapid development of smart home technologies (SHTs) has generated significant global interest due to their potential to enhance efficiency, convenience, and security in residential living. However...
The Role of Leadership Approaches in Driving Innovation Performance within the Oil Manufacturing Sector
Authors: Amir Aris, Nurul Hasyimah Mohamed, Eirin Norezetty Edora Roslan, Nor Hazana Abdullah
Abstract: In an increasingly competitive global environment, organizations are under pressure to adopt strategies that enhance innovation performance and sustain long-term growth. Leadership approaches are part...
Challenges and Opportunities for Gender-Inclusive Public Transport Policies in Southeast Asian Economies
Authors: Lay Hong Tan, Syaiful Rizal Hamid, Boon Cheong Chew, Cun Fui, Tan
Abstract: Public transportation systems in Southeast Asia are vital for economic growth and social equity; however, they often fail to address the unique needs of women and marginalised genders. This results in...
The Impact of Tourism Sector Development on the Socio- Economic Conditions of the Community in Supporting Quality Tourism in South Bangka Regency
Authors: Yuni Herawati, Mu’alifatus Sa’diyah, Ari Agung Nugroho, Darus Altin
Abstract: Tourism development plays a crucial role in accelerating regional economic growth and enhancing community welfare, particularly in peripheral areas with rich natural and cultural resources. This study...
Humanizing Agricultural Robotics: A Constructivist Grounded Theory of Farmers’ Perspectives on Adopting Chili Harvesting Robot in Fertigation Farming
Authors: Mohd Fauzi bin Kamarudin
Abstract: The integration of robotics into agriculture offers opportunities to increase efficiency and address labour shortages, yet its adoption is strongly shaped by farmers’ perceptions and lived realities...
Assessing the Impact of Reverse Logistics Service Quality on Customer Satisfaction: A Servqual-Based Analysis
Authors: Mohamad Afiff Johar, Atikah Saadah Selamat, Mehran Doulatabadi, Nor Azah Abdul Aziz
Abstract: Reverse logistics has become a critical component of modern supply chains due to increasing activities of logistics locally and globally. Hence, frequency of product returns also increase because of ...
Patient Experience as Multidimensional Construct Evidence from Literature
Authors: Tiara Turay, Ezizwita
Abstract: Patient experience is closely linked to perceptions of healthcare quality, reflecting how patients evaluate the services they receive. Measuring patient experience as a multidimensional construct faci...
The Factors Influencing Working Gen Z Intentions to Purchase Green Cosmetics Products in Malaysia
Authors: Vishu a/l Sevam, Athirah Mohd Tan, Ivy Deirdre Anak Mangkau
Abstract: The rising demand for green and sustainable products has positioned green cosmetics as a growing segment of the Malaysian beauty industry. Despite increasing awareness, purchase intentions toward gree...
A Study on ISO 31000: Managing Risk Management System Implementation to Improve the Organization Performance: The Case of Malaysian Airline System Berhad
Authors: Syaiful Rizal Hamid, Nur Syazwani Binti Mohd Hanapi, Lay Hong Tan, Boon Cheong Chew
Abstract: Risk management plays a vital role in safeguarding organizational operations against uncertainties that may threaten their performance, safety, and reputation. The Malaysian Airline System Berhad (MAS...
At-Risk Building Fire Safety Awareness Practices: A Case Study in Bandar Hilir, Melaka
Authors: Amrizal bin Abdul Jalil, Mohd Fauzi bin Kamarudin
Abstract: This study explores the integration of heritage conservation with fire safety in historic buildings and districts, with a particular focus on Bandar Hilir, Melaka. It addresses technical, operational,...
A Study on: Adoption of Digital Technology (AI) for Gen Z in Museum Through “Co-Creation through Interaction Framework”
Authors: Chin Ong How, Lay Hong Tan, Syaiful Rizal Hamid
Abstract: In this research, the authors investigate the implementation of digital technology in the form of AI by Generation Z (Gen Z) in museums, and discuss it with the theoretical framework of the co-creatio...
Trust and Privacy Concern in AI-Powered Chatbot: A Conceptual Framework for Customer Purchase Intention in Malaysia Apparel SMEs
Authors: Mohd Syafiq Md. Taib, Haslinda Musa, Mohd Guzairy Abd Ghani, Asniyani Nur Haidar Abdullah, Mohammad Syah’izzat Md. Taib
Abstract: Artificial intelligence (AI) technologies, particularly chatbots, are transforming customer service by enhancing efficiency, consistency, and personalization; however, their adoption within small and ...
Green HRM and Business Diversification as Drivers of Sustainable Performance in the Culinary Creative Industry MSMEs
Authors: Indah Wahyu Utami, Indra Hastuti, Marta Ardiyanto, Lisa Nur Savira Dewi Saputri, Ihsan Kandung Adirangga
Abstract: This study is focused on creating a model for bsusiness sustainability for small and medium enterprises (SMEs) in the culinary creative industry, specifically in Surakarta City.The goal is to improve ...
An Integrated Technology-Adoption Framework for Understanding Self-Service Kiosk Utilization and Customer Satisfaction in Hotels
Authors: Sitinor Wardatulaina Mohd Yusof, Haslinda Musa, Nurulizwa Rashid, Mohd Nor Abd Muhaimin Mohd Yusof, Geogina Caryn Anak Jimmy
Abstract: The rapid digitalization of the hospitality industry has accelerated the adoption of Self-Service Technologies (SSTs), particularly self-service kiosks, to enhance operational efficiency and improve c...
Factors Influencing Students' Satisfaction towards Campus Bus Services at UTeM
Authors: Darshanaa A/P P. Jayabalan, Ivy Deirdre Anak Mangkau, Athirah Mohd Tan
Abstract: Transportation services within university campuses are essential for ensuring smooth academic, social, and extracurricular engagement. As student populations grow, campus bus services play a central r...
Customer Acceptance of Driver State Monitoring Systems in Malaysia: A Technology Acceptance Model Perspective
Authors: Mohd Fariduddin Mukhtar, Nur Hazwani Mokhtar, Sayed Kushari Sayed Nordin
Abstract: Driver State Monitoring Systems (DSMS) are high-tech in-car systems that are designed to improve the safety of the road by alerting the driver to fatigue, distraction, and unsafe driving. Despite the ...
Foreign Tourist Expenditure in Indonesia: Impact of Length of Stay, Tourist Arrivals, Occupation, and MICE
Authors: Filda Rahmiati, Budi Suprapto, Hana Anisa Muthiah
Abstract: Tourism is a crucial activity with a global impact, substantially boosting the economy and altering the environment, consequently improving the lives of millions. The government has increasingly prio...
Predicting Smart Supply Chain Performance Using Big Data Analytics: A PLS-SEM and Machine Learning Hybrid Approach
Authors: Nor Ratna Masrom, Wan Hasrulnizzam Wan Mahmood, Al Amin Mohamed Sultan
Abstract: This study proposes a hybrid approach integrating Partial Least Squares Structural Equation Modeling (PLS-SEM) and Machine Learning (ML) techniques to predict Smart Supply Chain Management (SmSCM) per...
The Usage of TikTok as A Marketing Tool among Small Business Entrepreneurs in Malaysia
Authors: Puteri Nor Hanis Hamzan, Mohd Amin Mohamad
Abstract: This study investigates the usage of TikTok as a marketing tool among small business entrepreneurs in Malaysia, focusing on the factors that influence its adoption and its effect on perceived business...
Adoption of Artificial Intelligence-Powered Software among Technical Institution Students
Authors: Mislina Atan, Tay Shan Zhi
Abstract: The rapid advancement of artificial intelligence (AI) has led to its widespread adoption across various fields, including education. This study investigates the factors influencing the adoption of AI ...
The Role of User Behavior as a Mediator of Personalized Digital Marketing and Trust on Customer Satisfaction: A Case of Indonesian Local Products
Authors: Elena Suhadi, Budi Suprapto, Mohd Fazli Mohd Sam
Abstract: The objective of this research is to examine the influence of personalized digital marketing and trust on customer satisfaction, with user behavior as a mediating variable. The subject of this researc...
From Preservation of Innovation: Rethinking Heritage Tourism Competitiveness in Malaysia
Authors: Nur Erma Suryani binti Mohd Jamel, Ong Jun Jie, Norazman bin Shahar
Abstract: Tourism is one of Malaysia’s most dynamic sectors, with Malacca (Melaka) standing out as a UNESCO World Heritage site and a cultural gateway that embodies the nation’s historical identity. However...
Digitalization of Education. Exploring Views and Experiences of Coastal School Teachers
Authors: Muhaimi Saifuddin Mohamad Salleh, Noorli Khamis, Fauzi Kamaruddin
Abstract: The 21st-century education landscape has rapidly embraced digitalization to enhance teaching and learning processes. This shift is driven by the need for increased accessibility, student engagement, a...
The Research Evaluates DBKL's Preparedness to Implement Electronic Record Applications for Digital Examination Systems Used in Recruitment Processes
Authors: Mohd Hakim Abdul Hamid, Muhammad Amirul Bin Zailaini, Mohamed Hariri Bakri
Abstract: This study assesses the readiness of the Kuala Lumpur City Hall (DBKL) Recruitment Unit under the Human Resource Management Department to implement electronic record submissions in its digital examina...
Exploring the Socio-Economic Impact of Electric Vehicle Innovation
Authors: Mohd Hakim Bin Abdul Hamid, Fauzan Sholeh, Isma Addi Jumbri, Rita Indah Mustikowati, Supami Wahyu Setiyowati, Ati Retna Sari
Abstract: This study examines the factors influencing electric vehicle (EV) innovation in Malacca, with a focus on the relationships between social impact, economic impact, and government policy. Using a quanti...
The Strategic Influence of Digital Marketing and Technological Innovation on Smartphone Adoption Among Malaysian IPTA Students: An Extended Utaut2 (P‑Utaut2) Analysis
Authors: Mohd Hakim Bin Abdul Hamid, Muhammad Haziq Faiz Asri, Mohamed Hariri Bakri, Fauzan Sholeh, Nurshazwani Muhammad Mahfuz
Abstract: This paper examines the impact of Digital Marketing (DM) and Technological Innovation (TI) on smartphone adoption among students at Malaysian public universities (IPTA), extending the UTAUT2 model wit...
The Impact of Delivery Performance on Customer Satisfaction in Malaysian E-Commerce: A Comparative Analysis and Strategic Framework
Authors: Mohd. Hakim Bin Abdul Hamid, Low Jun Kai, Mohamed Hariri Bakri
Abstract: The rapid growth of e-commerce in Malaysia has made last-mile delivery a vital component for ensuring customer satisfaction. Despite this growth, both anecdotal and empirical data highlight a gap betw...
Physical Fitness Among Firefighters through Innovative Human Resource Management Approaches: A Case Study in Zone 1, Fire and Rescue Department of Malaysia, Melaka State
Authors: Rahizam bi Ruzali, Mohd Fauzi bin Kamarudin
Abstract: Purpose – This study investigates how innovative human resource management (HRM) approaches can optimize physical fitness among firefighters in Zone 1, Fire and Rescue Department of Malaysia, Melaka...
A Conceptual Exploration of Alternative Dispute Resolution (ADR) as a Problem Solution Mechanism for SMEs
Authors: Norhafizah binti Mohamad Dasuki, Norunnajjah binti Ahmat, Nurul Ibtisyami binti Yasin, Mohammed Hariri bin Bakri, Norain binti Ismail
Abstract: This research explores the alternative dispute resolution mechanisms for business disputes among Small- Medium Enterprises in Malaysia. In today’s fast-paced and competitive market, disputes are som...
The Role of Delivery Time Guarantees and Accuracy in Shaping Customer Loyalty in Online Food Delivery (OFD) Services
Authors: Nur Ilyana Amiiraa Nordin, Halimah As Saadiah Mohamad @ Mohd Tubi, Nur Naddia Nordin, Nur Haiza Nordin, Nurhazwani Mohd Ali
Abstract: The rapid expansion of online food delivery (OFD) services has transformed food consumption behaviour and intensified competition among digital platforms. While prior research has explored service qua...
Lean Management in Crisis Response: Applications, Benefits, and Challenges
Authors: Mohd Khairul Nizam Mohamad Anuar, Amiruddin Ahamat
Abstract: These days, problems like natural disasters and global pandemics are getting trickier to solve. So, methods for handling crises need to be flexible, effective, and able to be expanded. Lean Management...
Next-Generation Inventory Management: Blockchain Solutions for Industry 4.0 Supply Chains
Authors: Nurshamimah Samsuddin, Maliza Mohd Nor, Masri Sulaiman
Abstract: The evolution of Industry 4.0 has reshaped global supply chains through the intesssgration of advanced technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Big Data ana...
Quality Function Deployment Environment (QFDE) of Water Stewardship to Achieve Net-Positive Water: Case Study in Company I, A Manufacturing Company in Penang
Authors: Kam Kit Yin, Boon Cheong Chew, Albert Felsal @ Mohd Felsal Bln Ismall
Abstract: This study aims to identify the departments involved in water stewardship and examine how water stewardship efforts contribute to achieving net-positive water at Company I in Penang. Water stewardship...
The Impact of Fintech Adoption on Small and Medium Enterprises in Malaysia
Authors: Rati Hasim, Diana Rose Faizal
Abstract: The rapid advancement of Financial Technology (FinTech) has reshaped global industries by integrating digital tools such as e-wallets, mobile banking, artificial intelligence, and blockchain into fina...