IJRISS - Volume 10, Issue 19
Articles
Quick Commerce in India: Trends, Challenges, and Growth Opportunities
Authors: Sonika Siwach
Abstract: Quick commerce (Q-commerce), characterized by ultra-fast delivery timelines of 10–30 minutes, has emerged as a disruptive and rapidly evolving retail model within India’s digital economy. Enabled ...
The Impact of Supportive Leadership and Work-Family Conflict on Nurses’ Well-Being and Job Performance: A Mediated Model
Authors: Dhharini S., Satheesh Kumar S.
Abstract: AIM: The research aims to examine Nurse's well-being factors, Job performance, and the Quality of patient interaction in the nurse's work culture. Investigating the impact of Supportive leadership on ...
The Corporatization of Health Services: An Analysis from the Perspective of Application Theory in the Implementation of Accrual Accounting in Public Hospitals in Mozambique.
Authors: Criscêncio Luís Sande Botão
Abstract: This article presents a discussion on the influence of motivational theories on the implementation of the accrual accounting in the hospital corporatization process. Using a methodology that combines ...
The Golden Window: Entrepreneurial Venture Creation as a Superior Mode of University Learning
Authors: Dr. Sudha Singh
Abstract: This conceptual paper argues that entrepreneurial venture creation undertaken during university years generates learning outcomes that are deeper, more durable, and more labour-market relevant than tr...
A Study on the Influence of Instagram Marketing Strategies on Consumer Purchase Intention of Cosmetic Products
Authors: Tisha Biswas, Dr. Surjadeep Dutta, Anindita Sinha
Abstract: This study investigates how Instagram marketing has an impact on consumer intention to buy beauty products, focusing on influencer credibility, quality of content and brand engagement as the primary f...
Beyond the Black Box: An Analytical Study of AI-Generated Content's Impact on Consumer Engagement and Ethical Co-Creation Issues in Maharashtra, India
Authors: Swarnalata Bambhore, Ravindra Gharpure, Rahul Mohare
Abstract: This study analytically investigates the impact of AI-Generated Content (AIGC) on consumer engagement and the ethical challenges arising from the human-AI co-creation process within the specific conte...
Navigating Digital Transformation in Talent Acquisition: Impact of AI Screening Tools on Engineering Freshers' Entry into Industry 5.0 Workplaces A Case Study of Nagpur, India
Authors: Chitrika Nare, Ravindra Gharpure, Rahul Mohare
Abstract: This research paper probes the ambiguous effects of AI-based recruitment to Industry 5.0, a new industrial paradigm, where on the one hand algorithmic screening designed for efficiency is the norm, wh...
An Evaluation of State-Led Initiatives for Women Entrepreneurs in Karnataka
Authors: Kavitha M L
Abstract: Karnataka has long been recognized as India’s premier innovation hub, yet gender parity in the entrepreneurial ecosystem remains an elusive goal. While the state boasts a high concentration of tech ...
Metal Hydride Hydrogen Compressors for Industrial-Scale Green Hydrogen: A Techno-Economic Analysis and Market Readiness Assessment
Authors: Aaryan Patil, Manoj Dahake, Priya Gajjal
Abstract: The emerging hydrogen economy requires cost-effective compression solutions to enable industrial-scale adoption. The paper presents a comprehensive techno-economic analysis and market readiness assess...
AI-Enabled Digital Twins for Low-Carbon Logistics in Emerging Markets: A Human-Centric Framework for Cold-Chain Energy Efficiency and CBAM-Ready Supply Chains in India “A Human-Centric Framework for Energy-Efficient and Sustainable Cold-Chain Supply Chains”
Authors: Syed Eirfan Atthar
Abstract: Cold-chain logistics play a critical role in ensuring food security and pharmaceutical safety in emerging markets; however, they remain among the most energy-intensive and environmentally sensitive se...
Green Consumerism in the Digital Era: Opportunities and Challenges
Authors: Prof. Ashly Lynn Joseph
Abstract: The digital era has significantly transformed consumer behavior and marketing practices, creating new avenues for the growth of green consumerism. The widespread adoption of digital technologies such ...
Designing A Data Warehouse for Healthcare Analytics Using Snowflake – To Store and Analyze Healthcare Analytics
Authors: Trupthi S., Irum Madiha, Nikitha B., Mohammad Aamir, Ambika V.
Abstract: Modern healthcare systems generate an overwhelming amount of data every day from electronic health records, billing systems, laboratory reports, and connected medical devices. Making sense of this dat...
“Bridging the Information Gap: Corporate Governance, Transparency, and Firm Value in Global and Emerging Capital Markets”
Authors: Avinash M A, Dr. R Mahesh
Abstract: Capital markets attain allocative efficiency only when investors have access to credible, timely, and comparable information regarding corporate performance and governance standards. Persistent inform...
Exploring Sustainable and Ethical Marketing in the Age of Disruption: Evaluating Brand Credibility and Consumer Trust
Authors: Dr Chandana. H. S
Abstract: The modern business landscape is marked by fast disruption, technological innovation, along with changing expectations among consumers, necessitating organizations to rethink their marketing approach...
Improved Supervised Machine Learning Classification Approach For Heart Disease Detection
Authors: Michael Funskin
Abstract: Heart disease remains one of the leading causes of death globally, thus highlighting the need for tools that can support early and accurate detection. This work develops a machine learning model to pr...
Social Entrepreneurship and ESG: Challenges and Opportunities
Authors: Dr Seema Devi, Dr Menka
Abstract: The present study examines the application of Environmental, Social, and Governance (ESG) practices by social companies to achieve sustainable growth through transparency, attract blended finance, and...
“Innovative Digital Marketing Practices for Driving Consumer Growth in Emerging Markets”
Authors: Kavya K M
Abstract: This study examines the relationship between Social Customer Relationship Management (Social CRM), Digital Marketing, and Business Performance in the context of emerging markets. Drawing on a quantita...
Machine Learning Based Optimization Techniques for 5G Networks
Authors: Ponnaganti Rama Devi, Shanti Chilukuri
Abstract: 5G networks promise faster speeds, lower latency, and improved reliability, but achieving these benefits requires overcoming complex challenges related to resource allocation, latency reduction, and n...
Impact of Digital Entrepreneurship on Small and Medium Enterprises (SMEs) in India
Authors: Prajwal Gurunath Badiger, Paul Zebulon Clayish Anicxon, Himanshu Raj
Abstract: Digital entrepreneurship means using digital tools like the internet, mobile apps, e-commerce platforms, digital payments, and social media to run and grow a business. In India, digital entrepreneursh...
Self-Healing Service Operations: An AI-Driven Causal Process-Mining Control Layer for SLA-Optimized Ticket Workflows
Authors: Arunraju Chinnaraju
Abstract: Enterprise service operations are orchestrated through ticket/workflow systems that manage incidents & support requests under strict SLA constraints. Current automation approaches remain predominantly...
Nexus Finance: AI-Powered Financial Goal Planner for Personalized Budgeting & Investment
Authors: Sangita Patil, Khushi Bhadangkar, Tanmay Kshirsagar, Divya Thakur, Atharva Borate
Abstract: In today’s world, managing personal finances—particularly saving and budgeting—has become increasingly challenging. This is largely because people make frequent purchases both online and offline...
India’s Emerging Solar PV Market
Authors: Rahul Kumar
Abstract: India’s solar photovoltaic (PV) sector has undergone unprecedented acceleration between 2024 and 2030; driven by record solar installations, strengthened domestic manufacturing, and transformative p...
Recent Developments in Transportation Problem and Solution Techniques
Authors: A. Sneha Prabha, K. Bharathi, T. Sundar
Abstract: The transportation problem is a fundamental optimization model in operations research that plays a vital role in logistics, supply chain management, and distribution planning. Traditional transportati...
Woven Identity: The Evolution and Cultural Significance of Santali Textile Traditions
Authors: Ahana Majumder
Abstract: The Santali people of Eastern India possess a rich heritage in which textiles serve as a primary medium of cultural expression and identity. This paper explores the profound historical trajectory of S...
Deep Models against Deep Threats: A Review of Deep Learning for Cyber Attack Mitigation
Authors: Mr. Shashi Maurya, Dr. Neha Gupta, Dr. Rahul Kumar
Abstract: The speed of the advancement of digital technologies has led to a remarkable rise in the scale, complexity, and sophistication of cyber-attacks. Traditional security approaches based on extensive use ...
Industry- Integrated Curriculum Model for New Age Skills: Insight of Industry Survey
Authors: Dr. Manasi Atitkar, Dr. Anil Swami
Abstract: This study develops an Industry-Integrated Curriculum Model to systematically address the growing demand for New Age Skills in the evolving global economy. Grounded in empirical data from a detailed i...
Srikalahasti Kalamkari in Marriage Mandap Décor: A Sustainable and Innovative Business Model for Cultural Heritage Crafts
Authors: Shoba Uppe, Dr Meenakshi Gupta
Abstract: Srikalahasti Kalamkari is one of the India’s most significant traditional hand arts, originating in the temple town of Srikalahasti in Andhra Pradesh. Historically craft has been deeply embedded in ...
Fintech and Digital Banking Transformation in Emerging Markets
Authors: Harshit Sahay
Abstract: The rapid diffusion of financial technology (FinTech) and digital banking has fundamentally altered the structure and functioning of financial systems in emerging markets. Traditional banking models i...
Tribal Displacement in Mining Centric Zones in Jharkhand: A Need for Policy Interventions to Protect the Rights of Tribal People
Authors: Abhimanyu Chhibber, Manan Singh, Nandini Arya, Deepali Padhy
Abstract: This study delves into the pressing issue of tribal displacement in mining-centric zones in the state of Jharkhand, India, with a focus on formulating policy interventions to safeguard the rights and ...
Community-Based Tourism and Social Cohesion: Evidence from Chakrasila Wildlife Sanctuary and the Rise–Loop–Star–Seed Integrated Model
Authors: Moitreyee Das, Dr. Pranti Dutta
Abstract: Community-Based Tourism (CBT) has gained prominence as a participatory pathway for sustainable development, particularly in ecologically and culturally sensitive regions. This study examines the influ...
Navigating the Nutritional Maze A Case for the Food Insight Scanner for Personalized Health
Authors: Abhishek Agarwal, Aanand Modi, K. Ramya
Abstract: A growing number of food allergies and diet-related non-communicable diseases are causing India to face a rapidly worsening public health crisis. Concurrently, food labeling systems governed by the Fo...
Biodiversity Restoration and Allied Green Marketing Opportunities on Higher Education Campuses: A Seven-Year Service-Learning Model from Union Christian College, India
Authors: Justin R. Nayagam
Abstract: Biodiversity loss driven by human-induced environmental degradation is a global concern with profound ecological, social, and economic implications. Higher education institution (HEI) campuses, often ...
ESG in Emerging Technologies and Corporate Governance
Authors: P. Uma Ashitha
Abstract: Environmental, social and governance (ESG) is a framework used to assess an organization's business practices and performance on various sustainability and ethical issues.It also provides a way to mea...
A Study on Technology Adoption and Change Management in Emerging Firms
Authors: Rithika T., Logesh G.
Abstract: Technology adaptation has emerged as a key success to an organization competitiveness in this dynamic and challenging economy. In this digital era, Technology integration becomes an important tool to ...
Best Practices for Analysis of Human Resource Communication Based Information Flow in Supply Chains to Optimize the Product Marketing Performance
Authors: Pankaj Kumar
Abstract: In today’s connected markets, supply chains from upstream to downstream generate vast amounts of information, however much of this data still remains very fragmented, delayed or difficult to interpr...
AI-Based Bankruptcy Prediction for Strategic Decision-Making in Emerging Market Firms
Authors: Saian Datta, Saiam Datta
Abstract: This study investigates the use of artificial intelligence (AI) techniques to predict bankruptcy among emerging market firms, using a structured, synthetic dataset modelled on the financial characteri...
A Case Study on Consumer Behavior, Supply Chain Sustainability and Logistics Localization
Authors: Dr. Shyam Shukla, Dr. K. Raghuram, Ms. Debopriya Ghosal
Abstract: Sustainability has become a defining concern in contemporary logistics and supply chain management, particularly as omnichannel retailing expands product returns and intensifies packaging use. This co...
Case Study: Uncovering Tenant Preferences for Homes in Bangalore - A Marketing Mix Approach
Authors: Dr. Shyam Shukla, Dr. Vijay Kumar Thota
Abstract: This case study investigates the key factors shaping housing rental decisions among tenants in Bangalore, India’s leading technology-driven metropolis, using the marketing mix framework as the prima...
An Empirical Study of Trust Formation through Emerging Technologies in Bangalore, India
Authors: Dr. Shyam Shukla, Mr. Jatin Arora, Ms. Priyanka Arora
Abstract: Digital trust has emerged as a critical determinant of sustainable digital transformation, particularly in technology-intensive urban environments. As digital platforms increasingly mediate economic a...
Start-Ups as Drivers of Inclusive and Sustainable Growth in Emerging Economies
Authors: Dr. Preethi K. A., Ms. Padmashree P., Dr. M. Thamizhselvi
Abstract: Entrepreneurial ecosystems are very important when it comes to influencing performance of start-ups, especially in the developing markets where the available resources and infrastructural hurdles are ...
Revolutionizing Horticultural Supply Chains Through AI and Iot: A Bibliometric Analysis and Study of Organized Marketing Systems
Authors: Jadala Shankaraswamy
Abstract: The horticulture sector is a cornerstone of the global agricultural economy, yet it is plagued by systemic inefficiencies, with post-harvest losses reaching 30–35% due to fragmented supply chains an...
A Green Support System Framework for Energy-Efficient Cloud Computing
Authors: Mrs. Prangya Prachi Samantaray, Dr. Sanmati Jain
Abstract: The rapid expansion of cloud computing has significantly increased energy consumption and carbon emissions in global data centers, raising urgent sustainability concerns. This study introduces a Green...
Tech-Powered Dreams: Unveiling Women’s Aspirations in Technology Entrepreneurship in India
Authors: Dr. Veena Tewari, Dr. Amal Sulaiman Al Alawi, Dr. Anna Dokukina
Abstract: The contemporary landscape of technology and entrepreneurship necessitates a comprehensive understanding of women’s career aspirations to foster inclusive economic growth and innovation-driven devel...
Fintech Rise: Investment Trends, Business Revenue Evolution, and Goldman Sachs Fintech Investments
Authors: Dr. Mohana Kumari Lankalapalli, Dr. Nagendrakumar Turaga2
Abstract: This study adopts a quantitative research design to examine the rise of financial technology (fintech), with specific emphasis on investment trends, business revenue evolution, and the strategic role ...
Generative Artificial Intelligence Adoption in Emerging Economies: A Technology-Organization-Environment Framework Analysis of Large Language Model Integration in Small and Medium Enterprises
Authors: Dr. Veena Tewari, Dr. Amal Sulaiman Al Alawi, Dr. Swapnil Morande
Abstract: The proliferation of Generative Artificial Intelligence (GenAI), particularly Large Language Models (LLMs), has precipitated substantial transformations in organizational practices across developed ec...
A Deep CNN-Based Framework for Real-Time Gujarati Sign Language Character Recognition Using Transfer Learning
Authors: Mr. Ronak Jitendrabhai Goda, Prof. Dr C.K. Kumbharana
Abstract: Gujarati Sign Language (GSL) lacks large-scale annotated datasets and digital communication tools, creating significant barriers for the deaf and hard-of-hearing community. This research proposes a de...
Music Entrepreneurship in the Digital Age: Opportunities and Challenges for Performing Artists
Authors: Renu Gupta, Dr. Ravjot Kaur Malhi
Abstract: The digital era has changed how musicians produce, distribute, market, and sell their work. Online markets, streaming platforms, social media, and digital production tools have made it easier for arti...
Psychological Trust and Human-Centric Security in Biometric Authentication: A Multi-Factor Face-Based Voice Assistant System
Authors: Dr. Harwinder Kaur
Abstract: With the increasing integration of intelligent voice assistants into domestic environments, concerns regarding privacy, surveillance, and psychological comfort have become as significant as technical ...
Influence of Sustainable Branding on Environmentally Conscious Purchase Decisions of Electric Vehicle Consumers: Evidence from Bengaluru
Authors: Mrs. Deepashree S., Mr. Karthik N.
Abstract: The growing essentiality of environmental challenges has significantly influenced consumer behaviors & driving firms to adopt sustainable branding strategies for attracting eco-friendly consumers. It ...
Green Finance and Sustainable Investment Trends in Indian Capital Markets
Authors: Syed Muskan, Jasmine Sandhu, Rohit Kumar Sankhua
Abstract: Growing emphasis on environmental concerns has resulted in green finance gaining significance within contemporary financial systems, particularly in emerging economies such as India. Indian capital ma...
Role of UPI and Mobile Wallets in Promoting Cashless Economies
Authors: Christina Gorumuchu, Manishka Kamble, Mahi Singh
Abstract: The rapid adoption of digital payment technologies has become a defining feature of economic transformation in emerging economies, playing a crucial role in advancing cashless financial ecosystems. Am...
Technology and Digital Transformation in Higher Education Sector
Authors: Mandava Radha Krishna Murthy, Dr. Shyamasundar Tripathy, Dr. B Vamsikrishna
Abstract: Technology and digital revolution have transformed higher education worldwide. This study paper explores the multifaceted effects of digital technology on teaching, student involvement, administration...
Self-Help Groups as Gendered Institutions in Emerging Rural Markets: An Institutional–Capability Perspective from Jharkhand, India
Authors: Ankita kumara
Abstract: In emerging market economies, persistent gender asymmetries in access to finance, productive assets, and decision-making authority continue to constrain inclusive development. Conventional market mech...
Querywise Prompt Routing for Large Language Models
Authors: Pankaj Singh
Abstract: This paper treats prompt choice as a per-query decision problem for large language models, learning an of-fline proxy reward that can score query-prompt pairs without additional model calls or access ...
Real-Time Object Detection & Monitoring
Authors: Dr. Nazia Tabassum, Chirag Garg, Lakshay Verma
Abstract: This paper provides an advanced actual-time object detection and monitoring machine designed to assist visually impaired individuals in navigating their surroundings adequately and independently. Leve...
Digital Marketing Strategies Influencing Consumer Buying Behaviour in Emerging Automobile Market in Gujarat.
Authors: Mr. Mittal Zarkhandi
Abstract: The automobile market in emerging economies is changing rapidly due to the growing use of digital marketing. Consumers today rely heavily on online platforms such as social media, company websites, mo...
Internships and Campus Recruitment Training as Predictors of Employability: Evidence from Indian Higher Education Institutions
Authors: Dr. Anuradha Duvvuri, Ms. Roshan Jameer MD
Abstract: Graduates' employability is a growing concern for Indian Higher Education Institutions (HEIs) because of the continued mismatch between the preparedness of graduates and the expectations of the indust...
The Tri-Phasic Symbiosis: A Network-Centric Business Model for the Standardization and Global Integration of Ayurvedic Research Labs
Authors: Dr. Pratiksha Gujar, Aditya Ladvikar, Aachal Nagdeo
Abstract: Can a 5,000-year-old medical tradition survive the 21st century's "forced awakening"?
While the global Ayurvedic market is projected to reach USD 85.83 billion by 2033, it faces a crippling paradox...
A Case Study on Egypt and Africa’s Economic Transformation Its Strategic Leadership, Regional Integration, and Future Prospects
Authors: Dr. Shyam Shukla, Saurav Mustauphey, Yash Patre
Abstract: The economic environment of Africa is currently being restructured in view of deep structural changes, re-gional unity revolution, and growing integration into the global market. During this transform...
Deep Web Guard – AI Powered Security Platform
Authors: Dr. Ramesh Koppar, Prof Poornima Gowda H. S., P. Vaishnavi, Spandana S. M., Varshitha N., Nikita
Abstract: The Deep Web Guard project presents an AI-powered, dual-mode cybersecurity platform that integrates a Web Vulnerability Scanner and a Network Intrusion Detection System (NIDS) into a unified solution....
Gold’s Effectiveness in Reducing Risk for Asian Stock Investments During the Russia–Ukraine Conflict
Authors: Ms. Nandini Anup Nair, Dr. Ram Raj, G.
Abstract: This research article examines the effectiveness of gold as a safe-haven asset for Asian stock markets during the Russia–Ukraine conflict over the period from February 2022 to December 2025. This pa...
Exploring Sustainable and Ethical Marketing in the Age of Disruption: Evaluating Brand Credibility and Consumer Trust
Authors: Dr. Chandana. H. S.
Abstract: The modern business landscape is marked by fast disruption, technological innovation, along with changing expectations among consumers, necessitating organizations to rethink their marketing approach...
Entrepreneurship and Innovation as Drivers of Sustainable Economic Growth: An Empirical Study
Authors: Shivangi Singh, Dr. Ravindra Bhardwaj
Abstract: Entrepreneurship and innovation have emerged as crucial drivers of sustainable economic growth in the modern knowledge-based economy. This study empirically examines the impact of entrepreneurship and...
Sustainable Start-Up Ecosystems in Emerging Economies
Authors: Dr. E. Karthika, T. Maheswari, E. Sanmitha, G. Shanmugapriya
Abstract: What start-up ecosystem is most likely to nurture Entrepreneurship Development and Sustainable Economic Growth in Less Developed Regions? Start developing sustainable entrepreneurial ecosystems to Eng...
Financializing Climate Compliance: The Strategic Role of Derivatives in Carbon Portfolio Management Within the Indian Economy
Authors: Shaik. Nazeer
Abstract: The Indian economy is currently in an escalating growth phase aligned with pioneering climate commitments, specifically the goal of achieving Net Zero emissions by 2070. This transition necessitates t...
“Role of Folliculinum 1M as an Intercurrent Remedy in Case of Premenstrual Syndrome & Its Homoeopathic Management”
Authors: Dr. Manisha Boricha, Dr. Girish Patel
Abstract: Background: Premenstrual Syndrome (PMS) is a common psychoneuroendocrine condition affecting women of reproductive age, characterized by cyclical physical, psychological, and behavioural symptoms duri...